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DiscoveryCube <br />1. Curriculum Alignment: All lessons will be designed in alignment with the Next Generation <br />Science Standards to ensure educational rigor and relevance. <br />2. Instructional Approach: Programming will feature hands-on, inquiry -based activities that <br />actively engage students in understanding sustainable practices and applying them in <br />meaningful ways. <br />3. Student Reach: Based on current enrollment numbers, Discovery Cube anticipates serving <br />approximately 500 students annually through this initiative. <br />Task 6: Marketing Plan <br />Discovery Cube OC will deploy targeted marketing exclusively to Santa Ana residents to maximize <br />participation in the environmental education programs. Our in-house marketing team will <br />execute: <br />1. Direct digital outreach via email and social media to Santa Ana households. <br />2. Geo-targeted campaigns ensuring messaging reaches only Santa Ana zip codes. <br />3. Community partnerships through Santa Ana schools, libraries, and neighborhood <br />networks. <br />Our strategy aligns with the City of Santa Ana's sustainability goals, driving resident participation, <br />strengthening community engagement, and building lasting awareness of environmental <br />responsibility. <br />Annual Rate: <br />The Santa Ana Waste Free Days program is provided at an annual cost of $135,000, billed <br />biannually. This rate covers all services and deliverables specified in the Scope of Work and is <br />designed to promote sustainable practices among Santa Ana residents at home, in educational <br />settings, and across the community. <br />Invoicing and Reporting <br />Discovery Cube will provide the City of Santa Ana with two invoices and corresponding reports <br />per year, submitted at the beginning of May and the end of October. The invoices will outline the <br />services rendered by Discovery Cube during the proceeding period (when applicable) and scope <br />of work, along with the corresponding fees. The report will include the program milestones <br />detailed in the Scope of Work. <br />Page 4 of 5 <br />