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Consensushc <br />Interact. Innovate. Influence. <br />Overview and Summary <br />A Introduction <br /> Consensus Inc. is pleased to present this response to the City of Santa Ana's Request for Proposal <br /> for its Santa Ana Transit Vision Public Outreach. Consensus Inc. has been leading the public <br /> outreach efforts for the Santa Ana and Garden Grove Fixed Guideway (a critical element of the City's <br /> Transit Vision) since January of this year and has also contributed to the development of messaging <br /> and branding efforts of other Transit Vision components. The outreach efforts conducted to date have <br /> increased the community's understanding and awareness of the project, while helping to create a <br /> more transparent and inclusive process. Although the process has just begun, since implementing <br /> some of Consensus Inc.'s strategic communications tactics, the project has not received any negative <br /> press and previous project opponents that have been included into the decision making process have <br /> been cooperative. <br />Consensus Inc. understands the diversity that exists within the City of Santa Ana and provides the <br />third-party objectivity that is needed to ensure the success of the overall Transit Vision. Consensus <br />Inc. has been instrumental in bringing a higher awareness of the Santa Ana and Garden Grove Fixed <br />Guideway Project to the public with grass roots tactics such as door-to-door business walks, a <br />Stakeholder Working Group, meeting one-on-one with key community and business stakeholders, <br />and developing comprehensive public information materials that resonate with the community. <br />As the incumbent outreach partner working on this effort, we believe that we have the community <br />insight, technical knowledge and qualifications to deliver a quality, cost-effective and inclusive public <br />outreach program for this project. <br />In addition, Consensus Inc. has a firm understanding of the City's Transit Vision-which aims to <br />improve the livability of the City by bringing more economic development, more public transportation <br />options, and greater interconnectivity of important destinations and landmarks throughout the City. <br />Consensus Inc. truly believes that the City's Transit Vision will bring numerous benefits to its historic <br />neighborhoods, working class families, visitors and businesses. For example, this project will inject <br />2 new energy to the historic downtown core, which is currently at a crossroads of either thriving or <br />deteriorating. The Transit Vision will provide the necessary tools (transportation, zoning, and <br />economic development) to assist with the continued revitalization of the area. <br />Our Experience <br /> <br />In addition to our in-depth knowledge of Santa Ana history and political fabric, Consensus Inc. also <br />brings a vast depth of transportation experience to the project. From California High Speed Rail to <br />Go Local Step One and Step Two projects to the Anaheim Fixed-Guideway-we have the experience <br />and know-how to deliver an efficient, legally defensible public outreach program in accordance with <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana