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l <br />Consensusinc. <br />Interact. Innovate. Influence. <br />The strategy relies on using multiple communications platforms and methods, to give all audiences <br />options for interacting with the City and its representatives on this project-thereby increasing buy-in <br />and trust from the community. All activities implemented will be fully inclusive and credible, and will <br />maximize opportunities for their involvement. <br />The Outreach and Communications Strategy entails: <br />Thorough Upfront Manning. Consensus Inc. has been involved in the initial stages of outreach for the <br />environmental review process and has a keen understanding of the issues and where the project fits <br />in the City's overall transit vision. We have provided key assistance to the City of Santa Ana in <br />establishing the foundation for a detailed and thorough public outreach infrastructure program <br />including having developed project messages, the project's preliminary visual identity, a <br />comprehensive stakeholder database and project themes and messages that bring together all <br />projects in the City's transit vision to help the public understand the City's vision of quality land use <br />and transportation planning improvements that will have a positive impact on economic development. <br />Integrated Communications ,Approach: To complement our use of traditional communications, we will <br />incorporate cutting-edge social media tools where appropriate. These communication tools allow us <br />to expand outreach to previously uninvolved audiences with new options for peer-to-peer interaction, <br />instantaneous message dissemination, and virtual participation. Online communications leverages <br />budget resources and, by reducing printing and mailing, demonstrates a commitment to <br />environmentally friendly business practices. <br />Menu of Options: We will create a multi-media platform that offers choices for people to access <br />information and participate in ways that are most convenient to them. Some will prefer to attend a <br />community meeting and receive a fact sheet, others might like information sent via text messages to <br />their cell phone. Some might like to participate in a virtual meeting from the comfort of their homes; <br />still others will prefer to follow the project on Facebook or Twitter. <br />Message Clarity and Balance: Consensus Inc. has worked with the City to develop clear and <br />compelling messages that highlight potential project benefits, simplify complex issues to reduce <br />project misinformation and confusion, and foster community engagement. These messages will <br />continue to be refined as the project alternatives are selected and the City moves through the <br />environmental review process, and as the related transit vision projects are moved forward. <br />Broad Universe of Stakeholders: Our comprehensive stakeholder database already includes local, <br />state and federal elected officials, business and religious leaders, major employers, community-based <br />organizations, homeowner associations, public transit advocates, environmental groups, <br />neighborhood associations, schools, social clubs, nonprofits and media. Consensus will continually <br />update the database as we meet and engage community members on behalf of the project. <br />Grassroots to Grasstops: We will provide ongoing opportunities for contact with key stakeholders, <br />prioritizing those most directly affected. We will use messengers who lend added credibility and peer- <br />to-peer outreach to cultivate and nurture important relationships. And we will maintain ongoing, open <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana