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ConsensusInc. <br />Interact. Innovate. Influence. <br />Faith-Based Organization Outreach <br />Consensus Inc. also recommends working with Saint Joseph's Church (and other churches along the <br />corridor identified by city staff) to conduct outreach at well-attended church services. Consensus Inc. <br />will set up information boards and talk to those who demonstrate interest in the project. Comments <br />and feedback will be gathered from the church-based outreach, even if it is conducted outside of the <br />official public scoping period. It has been our experience that comments and feedback gathered <br />throughout the environmental review process are acceptable to submit as part of the public record, <br />and in fact help to make a case for thorough outreach in minority/environmental justice communities. <br />Consensus Inc. will be responsible for coordinating a time and date with Saint Joseph's (and other <br />churches') leadership, and staffing up to three faith-based outreach events. <br />Activity Center Outreach <br />When implementing public outreach aimed at involving predominantly Latino, Spanish-speaking <br />communities, it is important to reach them in places where they are already congregating. We refer <br />to these locations as "activity centers." Activity centers include, but are not limited to the following: <br />- Community events (carnivals, fairs, farmers markets, festivals such as Fiestas Patrias, etc.) <br />- Community centers <br />- Churches <br />- Schools/adult school/training centers <br />- Recreation centers and parks <br />- Libraries <br />- Senior centers <br />- Youth-oriented service centers (Learning Centers, Boys and Girls Clubs, YMCA, Boy/Girl <br />Scout troop meetings, etc.) <br />Consensus Inc. will staff booths at up to four key activity centers to reach out to these stakeholders, <br />provide them with project information, and ask them to participate in the process. At minimum, all <br />interested stakeholders will be provided with copies of the public information materials and will be <br />added to the database to receive project updates. <br />Social Media Outreach <br />a. The way people communicate and get their information is undergoing radical change. In today's <br />world information is instantaneous and access to information is the expectation. Traditional sources <br />of news such as daily newspapers and the nightly news broadcast are struggling to survive, while the <br />emergence of social media tools like Facebook® and Twitter@ have elevated anyone with 'friends' <br />and 'followers' to the status of a news-gatherer and reporter. Anyone can create 'content.' And smart <br />phones which are nearly everywhere-make the immediate distribution of information possible. The <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana