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Consensusinc <br />Interact. Innovate. Influence. <br />Facebook <br />Consensus Inc. believes that at a minimum, having a Facebook page will be important for public <br />engagement during the environmental review process of the Fixed Guideway project. Not only will <br />the Facebook page motivate stakeholders to voice their opinion and respond to questions, it will be <br />used to communicate information regarding: <br />¦ The Santa Ana and Garden Grove Fixed Guideway (basic facts) <br />¦ Specific components of the Fixed Guideway project (alternative alignments, technology <br />alternatives) ?WM <br />¦ Meeting dates and times E>tPoL14htRa11« <br />.e. Ma/ InEe Mwh OCcfmIOns lM, Metat <br />¦ Contact information <br />¦ Links to public information materials, technical <br />studies/reports <br />¦ Continual updates about important project <br />milestones <br />The Facebook page will be continually monitored <br />by Consensus Inc. staff for individual comments <br />and questions. In coordination with city staff and/or <br /> <br /> wrrk ? t4 a' ® .: <br />bad .v <br />M1<EZ+oonn Cevw:ton try,lgYt0.+Elae•t,n ? lea,», ??({ <br />YW?? <br />?•! <br />,.iwi:rNrmdxlMF?/ <br />E?uo+mrY imn Wog: may, <br />Efpo llgM lUllb Nel pe ggng a+stt w?lhlCNtMrG ME aEArq pholasN <br />ae_wernerpsmdeyk <br />Ntmbmelbr<: ?ulKtk <br />owa!<reenmeth E:oe <br />UpaV.MlesbeniUl G.+m <br />Lal4ma. :IM EIDO PhtRttanPnmYbn. <br /> <br /> <br />W ?V ?mIA VblY,Llnt<4 <br />Art?mm A'hm?emk <br />m+M .vnn.mw <br />stl me <br />tM ?:ive vru - ?FTM <br />, <br />µ'? r <br />® Rn M+rtftu?pre-tb, Vrow<„ ar. <br />R <br />:aa'cu.,?n w<c'?: ,. xawett em. <br />wv+x[z <br />s <br />a <br /> , <br />a, <br />«P <br /> <br />wr?e, e, M <br />r? t«+ma:,va<ue„nbwaErre,dr<?e+t+e ew ?>irv:r.. ,'. r. <br /> e„exh ,uw.v.+e*ERVh?..+ewt< ml,, w t<ttrw., <br />the technical team, Consensus Inc. staff will post responses on the Facebook "wall" visible to all <br />stakeholders signed up as "fans." Consensus Inc. recommends developing English and Spanish- <br />language versions of the Facebook page. <br />Twitter <br />Twitter is a micro blogging service that allows a user to post short "tweets" (comments) to <br />communicate with their "followers" (friends) and the general public. A strong Twitter presence will help <br />communicate the benefits of the Fixed Guideway and SARTC Master Plan projects (environmental, <br />transportation, public health, mobility, and interconnectivity). Consensus Inc. will aim to maintain an <br />ongoing dialogue with followers by posting useful, relevant information in a fun, engaging, and <br />thought-provoking tone. <br />Consensus Inc. will develop a suggested Twitter name upon development of the project's brand. <br />Initial set of followers: Links to the project's Twitter and Facebook accounts, as well as brief <br />announcements, will be included on all e-blasts. This would give us an initial set of followers that with <br />time and engagement will continue to grow. Links to the accounts will also be included in all collateral <br />materials (e.g., fact sheets, meeting notices, newspaper ads, newsletters). <br />In addition, Consensus Inc. will engage with other Twitter users that have an interest in and follow <br />public transportation projects and ask them to t'retweet" or re-post Santa Ana Fixed Guideway - <br />SARTC Master Plan tweets to make them available to a larger audience. We will develop a strategic <br />Santa Ana Transit Vision Public Outreach-City of Santa Ana