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<br /> <br />Alcala, Abigail <br />From:Mary Kasper <mkasper@superiorgrocers.com> <br />Sent:Tuesday, May 5, 2026 12:48 PM <br />To:eComment; !City Clerk <br />Subject:Proposed Self-Checkout Ordinance - May 5, 2026 Hearing <br /> Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. <br />Dear Mayor Amezcua, Mayor Pro Tem Penaloza, Councilmember Phan, Councilmember Vazquez, <br />Councilmember Lopez, Councilmember Bacerra, Councilmember Hernandez, and Council Staff, <br /> <br />On behalf of Superior Grocers, I write regarding the Self-Checkout Ordinance currently under considera?on by <br />the Santa Ana City Council. Superior Grocers operates three stores in Santa Ana, employing approximately 300 <br />team members who serve thousands of local residents each week. <br /> <br />A Self-Checkout Ordinance carries significant opera?onal implica?ons for grocery retailers and for the <br />customers who rely on us. To date, however, local grocers, including Superior Grocers, have received no <br />outreach or communica?on from the City regarding this proposed regula?on. <br /> <br />It is cri?cal that the Council and the public be fully informed of the prac?cal considera?ons and poten?al <br />consequences of self-checkout regula?on before taking ac?on. Changes to well-established self-checkout <br />prac?ces, if implemented without meaningful industry engagement and public input, may inadvertently create <br />adverse impacts on store opera?ons, employee workload, and the customer experience. Notably, a similar <br />ordinance adopted in Long Beach has not delivered on its promised results and has instead imposed <br />substan?al opera?onal burdens on grocers while nega?vely impac?ng the customer experience. <br /> <br />Every other jurisdic?on that has considered regula?ng self-checkout has conducted public hearings and <br />stakeholder engagement prior to advancing an ordinance for considera?on. We respec?ully request that the <br />City Council engage with the local grocer community and solicit public feedback before proceeding with any <br />ac?on affec?ng self-checkout opera?ons. <br /> <br />We ask that the City Council withhold considera?on of the Self-Checkout Ordinance at this ?me. Superior <br />Grocers values its partnership with the City of Santa Ana and welcomes the opportunity to collaborate on a <br />though?ul, balanced approach that reflects the needs of all stakeholders: employees, customers, businesses <br />and the broader community. <br /> <br />Thank you for your considera?on, for your service to the community, and for taking the ?me to hear the <br />concerns of your cons?tuents. We are available for follow-up and would be pleased to provide addi?onal <br />informa?on or answer any ques?ons you may have. <br /> <br />Respec?ully, <br /> <br />Mary Kasper <br /> <br /> <br /> <br />1 <br /> <br />