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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />CLERK OF COUNCIL USE ONLY: <br />SEPTEMBER 7, 2010 <br />TITLE: <br />AGREEMENT WITH WESTBOUND <br />COMMUNICATIONS FOR READY <br />OC EMERGENCY PREPAREDNESS <br />CAMPAIGN <br /> <br />CITY MANAGER <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on 1" Reading <br />? Ordinance on 2"d Reading <br />? Implementing Resolution <br />? Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />RECOMMENDED ACTION <br />Authorize the City Manager and the Clerk of Council to execute the attached agreement with <br />Westbound Communications for the continuance of the Ready OC Emergency Preparedness <br />Campaign that serves the Anaheim/Santa Ana Urban Area. These services will be provided for <br />an amount not to exceed $250,000, subject to non-substantive changes approved by the City <br />Manager and City Attorney. <br />DISCUSSION <br />The United States Department of Homeland Security has developed the Urban Areas Security <br />Initiative (UASI) funding program. UASI provides funds to local emergency first responders to <br />enhance security and overall preparedness against acts of terrorism. The City of Santa Ana has <br />fiscal responsibility for the FY09 UASI grant for the Anaheim/ Santa Ana Urban Area which <br />encompasses 34 jurisdictions in Orange County. <br />In March 2009, the Santa Ana Police Department chose Westbound Communications to provide <br />web-based and multi-media communications and marketing services for emergency <br />preparedness. In the next contract period, Westbound Communications will plan and execute <br />several multi-media events, expand outreach into social media venues, and continue to support <br />the core advisory and business partnership group. The goal of this agreement is to continue <br />encouraging Orange County residents to become prepared, aware, pro-active and involved in <br />their personal and community safety plans. <br />25H-1