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Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Planned <br />completion will be October 2010. <br />Task 1-C Launch Event and Partnering <br />Objective: <br />Develop and organize a launch campaign and specific event to kick off the Hard Launch of the <br />Promise to Prepare campaign. The key component in this launch is a special event to <br />recognize the Promise to Prepare campaign and its goal to secure promises from at least <br />32,000 Orange County residents. Also included in Task 1-C are three promotional nights at <br />Anaheim Ducks hockey games where ReadyOC will have outreach to fans through the video <br />board, through public announcement and by having a table with representatives personally <br />conversing with fans and introducing them to Promise to Prepare. Specific elements of this <br />task include: <br />Task Description: <br />The Promise to Prepare campaign will be formally introduced to Orange County residents <br />through a special event designed to secure editorial media coverage. The main launch event <br />and various partnering opportunities with the Anaheim Ducks will involve Orange County <br />Supervisor Pat Bates and other local government officials who have pledged support for the <br />ReadyOC.org emergency preparedness platform. The Promise to Prepare theme will be <br />emphasized at the main launch event and also at the three promotional nights with the <br />Anaheim Ducks. Activities will include: <br />a. Plan and stage a special event designed to attract editorial press coverage. <br />b. "Pitch" and correspond with reporters and producers from broadcast and print media <br />outlets that service the Orange County region. <br />c. Coordinate and manage three promotional nights with the Anaheim Ducks hockey team, <br />which will include coordination of the public address announcements, content for the <br />giant video screens at the Honda Center, and coordination of staff to secure Promise to <br />Prepare sign-ups. <br />Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />25H-16