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COUNCIL RECESSED TO THE COMMUNITY REDEVELOPMENT AGENCY AT 6:40 <br />P.M., AND RECONVENED AT 6:41 P.M. WITH SAME MEMBERS PRESENT <br />WORK STUDY SESSION <br />WSA DOWNTOWN INC. ANNUAL REPORT - Community Development Agency <br />Vicky Baxter, Executive Director of Downtown Inc. introduced Bob Steward, <br />President of Downtown Inc. who presented 2009-2010 Annual Report and <br />overview of Organization. <br />o Year 1 Overview and Financials <br />o Committee established include: Physical Enhancements, Marketing and <br />Promotions, Outreach and Associations, Economic Enhancements, and <br />Focused on the Future. <br />o The Mission of the Downtown Inc. is to facilitate the enhancement of <br />downtown Santa Ana as a vibrant shopping, entertainment, business <br />and cultural destination for all. <br />o Area includes 66 square blocks <br />o Financials 2009-2010 <br />¦ Maintenance and Landscaping, $220k <br />¦ Marketing and Promotions, $373k <br />¦ Ambassador Program, $183k <br />¦ Physical Enhancements, $49k <br />¦ Administration and Operations, $125k <br />o Financials 2010-2011 <br />¦ Maintenance and Landscaping, $231 k <br />¦ Marketing and Promotions, $393k <br />¦ Ambassador Program, $184k <br />¦ Physical Enhancements, $49k <br />¦ Administration and Operations, $120k <br />Physical Enhancements Committee Chair, Ryan Chase, presented the <br />following: <br />o Clean and Safe <br />¦ Safety and Security <br />¦ Litter Maintenance <br />¦ Power Washing <br />0 4t" Street Tree Lighting <br />o Bike Racks <br />o Trolley as a pilot program <br />Marking and Promotions Committee Chair, Joe Duffy, presented the <br />following: <br />o Brand Promise: Downtown Santa Ana is the eclectic, urban experience <br />where the independent lives and thrive <br />CITY COUNCIL MINUTES 12 AUGUST 16, 2010 <br />1 0A-12