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public service announcements, completing air checks, securing data from the online <br />components, and reporting results to the Steering Committee. <br />d. Summary Report of Online Outreach - Analyze data of registered "click-throughs" from <br />radio Web sites to ReadyOC; monitoring the number of promises to prepare that come <br />as a result of the radio promotion. A final report will be prepared and delivered to the <br />Steering Committee. <br />Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion <br />is planned for the end of October 2010. <br />Task 1-B ABC7 Promotion <br />Objective: <br />Develop, implement and launch a partnership between ReadyOC and ABC7 and their <br />ReadySoCal platform. This paid advertising and promotional partnership will help elevate <br />awareness for the Promise to Prepare campaign and will serve as an important component of <br />the hard launch. Specific elements of this promotion will be on-air advertising and online <br />outreach linking abc7.com with ReadyOC.org. <br />Task Description: <br />As part of the "Hard Launch" of Promise to Prepare, ABC7 will connect its popular <br />ReadySoCal campaign to ReadyOC. ABC7 will serve promote Promise to Prepare through <br />on-air mentions, online promotion and by offering their new reporters to serve in some official <br />capacity for our launch event. On-air and online promotions will be developed and <br />implemented to attract and promote emergency preparedness. Activities will include: <br />a. Broadcast Partnership with ABC7 - Develop/present project brief to ABC7 in order to <br />receive a contract in return. <br />b. Plan Development and Review - Working with AQBC7's Public Affairs Dept., a plan will <br />be developed and implemented for promotional period to take place within the month of <br />September 2010. Plan will have on-air and online outreach components. <br />c. Coordination of Advertising and Online Promotions - work directly with ABC7 on the <br />management of the promotional period, developing copy for advertising spots and <br />public service announcements, securing data from the online components, and <br />reporting results to the Steering Committee. <br />d. Summary Report of Online Outreach - Analyze data of registered "click-throughs" from <br />ABC7 to ReadyOC; monitoring the number of Promises to Prepare that come as a <br />result of the partnership. A final report will be prepared and delivered to the Steering <br />Committee.