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Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Planned <br />completion will be October 2010. <br />Task 2: Video Public Service Announcement and Promotion <br />Objective: <br />Develop, produce and promote a video-based public service announcement (PSA) that will <br />have many different uses including being aired on community access television stations across <br />Orange County. The content of the video will focus on 3-4 separate emergency scenarios <br />including earthquake, wildfire, flooding and extreme weather conditions. <br />Task Description: <br />The PSA will be created and used to promote ReadyOC across multiple video platforms. This <br />PSA will actually be four different short videos, each that addressed the need to be better <br />prepared for the potential of specific emergency situations. These video PSAs will be produced <br />by a trained production company working in tandem with WBC. The production and post <br />production of these video PSAs will be managed. Once they are approved by the Steering <br />Committee, the next step is to utilize these videos by posting them on readyoc.org, producing <br />DVDs that will be used during all appropriate citizen outreach events, sent to public access <br />television stations at all Orange County cities, and given to members of the Steering <br />Committee, Corporate Advisory Board and to the emergency managers at all Orange County <br />jurisdictions. <br />Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Planned <br />completion will be October 2010. <br />Task 3-A: Faith-Based and Citizen Outreach - September 2010 through December 2010 <br />Objective: <br />Develop and implement seasonal program to support and/or staff key countywide emergency <br />preparedness events based on the Project Schedule. <br />Task Description: <br />Handle all aspects of road shows and event support activities based on the Project Schedule. <br />6