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Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Planned <br />completion will be December 15, 2011. <br />Task 4: Calendar Year 2011 ReadyOC Campaign & Schedule <br />Objective: <br />Establish project schedules, marketing plan and procedures <br />Task Description: <br />The 2011 ROC campaign will begin with the development of a detailed campaign and <br />schedule, which will set the roadmap for the 2011 schedule. <br />The objectives of this task are to: <br />• Reintroduce all project participants <br />• Review roles of key participants <br />• Refine, review and approve 2011 initiatives, including the marketing plan and project <br />schedule <br />Responsibilities: <br />WBC shall: <br />a. Develop the 2011 campaign and schedule. <br />1. Measure, evaluate and report the progress against the schedule, to be developed, <br />reviewed and finalized <br />2. Monitor the project to ensure that support resources are available as scheduled and <br />as identified in the Phase 3 Agreement. <br />3. Review and administer change control procedures through Santa Ana's Project <br />Manager, whereby Santa Ana's requested change and associated payment <br />schedule is described in a Standard Change and Approval Letter commonly <br />referenced as "Project Change Order", issued by the WBC Project Manager. <br />4. Work with Santa Ana personnel in designing and approving the format of an action <br />item log to be used in conjunction with the 2011 schedule. The purposes of the log <br />are to identify outstanding issues, provide continual status updates on specific tasks <br />and to identify responsibilities of the parties. <br />Santa Ana shall: <br />a. Approve the 2011 campaign and schedule.