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Task Description: <br />The promotion will include the public pronouncement that ROC will seek a to-be-determined <br />number of `pledges' from Orange County residents, businesses and community members that <br />commit them to take emergency preparedness action through the use of: <br />a. Promotion Plan Brief - create a 2-3 page brief that specifies promotion details and <br />timeline <br />b. Media Announcement - press release, press conference and other appropriate press <br />outreach leveraging key partners (i.e. Supervisor Pat Bates office, etc.) <br />c. Corporate Advisory Council Advocacy & Support - press conference and other <br />appropriate leveraging of the re-established group (see Task 3 for more details) <br />d. Radio Advertisements - develop and implement a 4-6 week radio promotional <br />campaign similar in scope to the Phase I Clear Channel program in 2009 <br />e. ROC Web Site - create `pledge' widget, ticker, online sign-up form and database <br />structure to support promotion and capture/track pledges <br />f. Online Promotion - create a plan for online promotion through countywide web sites, <br />portals and other channels <br />Responsibilities: <br />WBC shall: <br />a. Develop the promotion and seek plan approval from the ROC Advisory Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the deployment of all tasks as per the Phase II <br />Marketing Plan, the Promotion Plan Brief and/or agreed upon departures. <br />Task 5-B: _ ReadvOC Niqht at Anael Stadium <br />Objective: <br />Develop, implement and stage the second annual ReadyOC Night at a Los Angeles Angels of <br />Anaheim Major League Baseball game. <br />Task Description: <br />Using the blueprint of the 2010 campaign, this promotion will include a "readiness giveaway <br />item" pre-game activities to secure Promises to Prepare, public address announcements about <br />ReadyOC, public service announcements on the Stadium video screen and other <br />complementary activities to promote ReadyOC and the Promise to Prepare campaign. <br />Responsibilities: <br />WBC shall: <br />a. Work with the Steering Committee to identify and develop the ReadyOC Night at Angels <br />Stadium promotion. <br />b. Execute the promotion in accordance with the approved plan <br />10