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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />NOVEMBER 15, 2010 <br />TITLE: <br />AGREEMENT WITH KNOWLWOOD <br />ENTERPRISES, INC. FOR PROVIDING <br />FOOD CONCESSION SERVICES AT THE <br />SANTA ANA ZOO AT PRENTICE PARK <br />? 141. <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on 1" Reading <br />? Ordinance on 2"d Reading <br />? Implementing Resolution <br />? Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute the attached foods concession <br />agreement with Knowlwood Enterprises, Inc. for providing food concession services at the Santa <br />Ana Zoo at Prentice Park. <br />DISCUSSION <br />The Santa Ana Zoo at Prentice Park receives 275,000 visitors per year from all over Orange <br />County. To enhance the visitor experience, the Zoo food concession provides a variety of hot <br />and cold meals, beverages, and snack food items. The Zoo's food concession facility is designed <br />to service customers both inside and outside the Zoo. In addition, the Zoo has a large private <br />picnic area and 150-seat amphitheater that is suitable for private parties up to 500 people. These <br />areas are often used for catering private and company picnics and after-hours events operated <br />by the City and Friends of Santa Ana Zoo (FOSAZ). <br />Our existing Zoo concessionaire was selected in 2000 and had an initial five year agreement with <br />the City with one five year renewal option. The renewal was provided in 2005 and the <br />agreement ends this year. On July 15, 2010, 36 Requests for Proposals (RFPs) were issued to <br />restaurateurs and concessionaires soliciting proposals for food concession services. A pre- <br />proposal conference was conducted on July 27, 2010 and four vendors submitted proposals for <br />consideration. El Coyar, El Tapatio, Knowlwood Enterprises and Misto Faire each submitted <br />proposals for review. A six-member evaluation committee consisting of representatives from <br />Bowers Museum, Discovery Science Center, Friends of Santa Ana Zoo, and the Parks, <br />Recreation and Community Services Agency evaluated and rated the four proposals. <br />25G-1