PACIFIC TRAFFIC DATA SERVICES - 2010

Home Browse Search

ORANGE COUNTY PACIFIC TRAFFIC & TRANSIT DATA SERVICES A REGIONAL DATA COLLECTION FIRM SERVING SOUTHERN CALIFORNIA FROM OUR . OFFICE IN MISSION VIEJO, 27722 RUBIDOUX ` MISSION VIEJO * CALIFORNIA 92692 Douglas Bowen has over 23 years of owner and operations experience. It should be noted that Douglas Bowen has been a successful bidder on the city of Santa Ana contract as an owner of Southland. Prior to founding Southland, he worked as an employee of TDS, which was under contract by the city of Santa Ana. Douglas Bowen is very familiar with both the city of Santa Ana and work required under the contract. Pacific is well aware that it has submitted prices that are well below recent pricing. We have made the decision to aggressively pfice this contract. Pacific will profitably fulfill its obligation and complete the tasks as included within the terms of the contract. I can assure you that Pacific has priced it at a level that will stilt result in a gross profit to Pacific as it relates to each service. As a result of our decision to aggressively price this contract, the city of Santa Ana has the opportunity to cut its costs, while not sacrificing quality and in fact it will see a provable increase in the quality of its data. We are certainly willing to meet with city representatives to discuss in detail the basis for our cost and related pricing. Pacific used high estimates in its calculation to provide the city with estimated cost, so as to not underestimate the cost of completing each task. In addition and due to how Pacific operates, costs decline as a percentage of revenue as the size of the project increases in size. The cost estimates are based on each scenario provided by the city of Santa Ana.. 'rhe cost to complete 4 approach volumes will not exceed $51.54($12.88 per set-up) for the intersection. The cost estimate is inclusive of all related field expense, office expense, payroll tax and insurance. The profit margin will exceed 25.36%. The cost to complete 25 bi-directional tube counts will not exceed $388.75($15.55 per location). The cost estimate is inclusive of all related field expense, office expense, payroll tax and insurance. The profit margin will exceed 21.13%. The cost to complete 15 - 4 hour TMC will not exceed $1,149.60($19.16 per hour). The cost estimate is inclusive of all related field expense, office expense, payroll tax and insurance. The profit margin will exceed 28.37%. The cost to complete 1 - 4 hour pedestrian & bike study will not exceed $57.24($14.31 per hour). The cost estimate is inclusive of all related field expense, office expense, payroll tax and insurance. The profit margin will exceed 27.54%. Pacific only employs full time experienced personnel to complete the field work. An experienced field staff is far more efficient and far more likely to work safely while in the field. Currently there are not any fringe benefits, but based on profitability Pacific may add certain benefits to be provided to our field employees only. At the high end, the benefits will be limited to a cost of no more than 2.5%0 of gross sales, therefore if the city wants to factor in the potential for a fringe benefit, it should add no more than 4% to the cost indicated above. Pacific does not anticipate the need to purchase additional equipment specifically for this contract, but the city may factor in a cost equal to 1.5% for miscellaneous supplies that may not be factored into the cost above. Rate for the following examples as indicated by the city of Santa Ana... 1 - 4 approach volumes = $69.00 [$17.25 per one tube set-up] 25 bi-directional tube counts =$493.75 [$19.75 per two tube set-up] 15-4 hour TMC locations = $1,605.00 [$107.00 per Intersection= $26.75 per hour] 1 - 4 hour pedestrian & bike study only = $79.00 [$19.75 per hour]