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RFP for Project Management Services for South Main Renovation Program <br />February 22, 2011 <br />Page 2 <br />suggested the easement should address window displays and signage to the extent legally <br />possible, as window "clutter" is an ongoing issue along the Corridor. <br />Implementation of this program will require the services of a consultant to oversee the marketing, <br />coordination with property owners, development of architectural concepts, preparation of <br />construction drawings, and oversight of the construction of the improvements. The proposed <br />Request for Proposals (RFP) (Exhibit 2) calls for an initial submission to outline the consultant's <br />experience, their approach to the project, as well as a budget to oversee and manage the "model <br />project" identified in the RFP. The consultant will then submit subsequent fee proposals to <br />implement each phase of the project. <br />There are approximately 425 buildings along the length of the Corridor. At an estimated cost of <br />$80,000 per building, the model block identified in the RFP would cost approximately $560,000 to <br />construct (seven buildings). The selected consultant will analyze the corridor and make <br />recommendations as to where to begin, as well as suggest a phasing plan. There is currently a <br />balance in excess of $8 million in the South Main Corridor fund, and it generates approximately $2 <br />million annually. These funds must be spent within the boundaries identified on Exhibit 1 as a <br />result of a legal settlement entered into when the South Main Project Area Plan was adopted in <br />1982. Over the years, the Agency has funded various public improvements along the Corridor, <br />including street reconstruction, curbs, gutters, sidewalks, McFadden Avenue widening, and a <br />gateway sign. <br />Following the selected consultant's analysis of the Corridor and identification of an implementation <br />plan, staff will return to the Agency with specific program parameters and a project schedule. The <br />proposed program has also been presented to the Santa Ana Merchants Association for their <br />review and input. Once the consultant is selected, there will be ongoing meetings with property <br />owners and merchants to gain their input on project design and other technical matters. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />`~~ ~ J <br />Nancy T. Ed rds <br />Assistant Director <br />Community Development Agency <br />CJN/NTE/GPL/mlr <br />Exhibits: 1. Map <br />2. Request for Proposals <br />3®2 <br />