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REQUEST FOR <br />Planning Commission Action <br />PLANNING COMMISSION MEETING DATE: <br />MAY 23, 2011 <br />TITLE: <br />PUBLIC HEARING - VARIANCE NO. 2011-05 <br />FILED BY BODEGA LATINA CORPORATION <br />TO ALLOW THREE SECONDARY WALL SIGNS <br />AT EL SUPER LOCATED AT 2445 SOUTH <br />BRISTOL STREET <br />Prepared by Verny Carvajal <br />e---? <br />Exe utive Director <br />RECOMMENDED ACTION <br />PLANNING COMMISSION SECRETARY <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Set Public Hearing For <br />DENIED <br />? Applicant's Request <br />? Staff Recommendation <br />CONTINUED TO <br />" oy-6"&? <br />Planning Man ger <br />Adopt a resolution approving Variance No. 2011-05 as conditioned. <br />Request of Applicant <br />Robin Bell, representing Bodega Latina Corporation, dba El Super, is requesting approval of a <br />variance from the Santa Ana Municipal Code (SAMC) in order to allow secondary signs on the <br />primary elevation of an El Super retail store building at 2445 South Bristol Street. Specifically, <br />the applicant is requesting a variance from Section 41-863 of the SAMC to allow three additional <br />secondary wall signs to describe goods and services for an existing supermarket. <br />Project Location and Site Description <br />El Super is located within a larger integrated shopping center located at the southeast comer of <br />Bristol Street and Warner Avenue. The subject property is a 4.68 acre parcel and contains a <br />freestanding building totaling 45,700 square feet of retail space. The building is served by a 193- <br />stall parking lot located in front and to the rear of the building. At approximately 39,000 square <br />feet, El Super is the primary tenant on the site. The building sits back approximately 220 feet from <br />Bristol Street and is situated about mid block between Warner and Central Avenues (Exhibits 1, 2 <br />and 3). <br />Proiect Description <br />Bodega Latina Corporation, dba El Super, started operations in Southern California in 1997. The <br />company is part of Grupo Chedraui, one of the largest retail chains in Mexico. Headquartered in <br />Southern California, El Super is a food retailer focused on providing high quality groceries in a clean <br />and modern environment. El Super currently operates two full service supermarkets in Santa Ana <br />including one other location at 3700 West McFadden Avenue. The store that is the subject of this <br />application is located at 2445 South Bristol Street and is proposing to install additional wall signs. <br />1 <br />31 B-3