31B - VARIANCE - 2445 S BRISTOL ST

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Variance No. 2011-05 May 23, 2011 Page 3 If these findings can be made, then it is appropriate to grant the variance. Conversely, the inability to make these findings would result in a denial. Using this information staff has prepared the following analysis, which in turn forms the basis for the recommendation contained in this report. El Super has two existing wall-mounted signs over the main entry which are located on a building wall and positioned at 45 degree angles from the building elevation, causing them to function as dedicated secondary wall signs on the north and south building elevation. The unique architectural feature of the building creates a unique circumstance. As previously discussed, the applicant is proposing to install three additional secondary wall signs that would say "Panadeda," "Camiceria" and "Tortilleria" (Exhibits 4 and 5). Section 41-863 of the Santa Ana Municipal Code allows one wall sign per tenant space per elevation and is intended to minimize visual clutter and blight on buildings located on commercial corridors. In this case there are already two existing wall signs placed on the primary elevation, although the signs are technically facing to the north and south. These signs were permitted and are in compliance with the current sign code. The proposed "Panaderia," "Camiceria" and "Tortilleria" signs are not permitted by code since retail wall signage is limited to one wall per building elevation. The applicant contends that due to the addition of a new and unique component to the existing El Super use, the additional signage is justified in order to identify this activity and remain competitive in the local marketplace. In addition, the nature of the business is not clearly stated in their name and the applicant wishes to maintain a corporate conformity with other grocery locations within the City. In analyzing the variance request staff considered the criteria listed above. The El Super building itself has a primary, street-facing elevation of approximately 180 linear feet. Were this to be divided into individual tenant spaces, this elevation would be permitted to have substantially more than three signs depending on the number of tenants. This large building elevation can support the addition of three secondary signs without creating sign clutter. The addition of the three signs is not substantial enough to create a detriment, nor does the request adversely affect the General Plan. Based on this rationale and on previous Planning Commission determinations of similar requests by supermarket uses in the City, staff recommends that this variance request be approved. Public Notification The project site is located on the borders of the following Neighborhood Associations: Sunwood Central, Rose Baker and Thornton Park. Each of the presidents of these Neighborhood Associations was notified by mail 10 days prior to this public hearing. In addition, each representative was contacted to ensure that they were notified of the project and to see if there were any areas of concern. No areas of concern were identified by any of the Neighborhood Association presidents, nor was there a request that the applicant present the project to a meeting of their members. 31 B-5