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Introducffon <br />Offering ~ variety of services and amenities for visitors, businesses, and residents, <br />Dovuntov~n Santa Ana is a quaint, historic, het bustling area located in the heart of the <br />Santa Ana, the co~[nt seat cf orange ount~. Dontov~n Santa ~~ is hone to a <br />vibrant ~.atino shopping district, the Artists Village, mayor office centers, and financial <br />institutions. Dov~nto~rn is also hone to federal, State, ount, and municipal courts and <br />administrative offices. <br />A ~or~munit N[anagen~ent District ~ID~ funds special services that address specific <br />needs of corrrrnercial centers. These services may include special `clean and Safe" <br />prograrrrs like enhanced maintenance, landscaping, and security; vital ~corrornic <br />Revltali~ation programs intended to prorr~ate customer and in~restor confidence, such as <br />business assistance and attraction, education and information, paring prograrrrs, and <br />the file; and, of course, Iarl~eting and Prarrrotion programs and activities designed to <br />increase awareness and sales. iarl~eting and Promotions pragrams carp include <br />special events, holiday celebrations, ~rusic and arts festivals, conrrprefrensi~re <br />advertising, branding, public outreach, and rrrore. ~ ID also facilitates coordination <br />among various interests such as qty departments, elected ofl:icials~ cornmurrit~ groups <br />and business leaders to accomplish its goals. This strengthens relationships= `[ncreaes <br />cooperation, and integrates the various of€orts to thoughtfully improve the district. <br />IUD gill provide financial and administrative resources to partner with public and <br />private organisations to bring baclt the vitality of this liver shopping district, <br />In ~ ~, a n~erchant~based Business Ir~proverYrent District was establisf~ed in <br />Dovuntorn Santa Ana and continues today. originally managed ~ the Dov~nto~rn <br />Santa Ana Business Association, in recent gears program implerr~entat'ron <br />responsibilitiesbave been divided wrong different geographical acrd rrrar~et sectors. <br />In ~~, after a number years of econorrric struggle to revitalise Downtovun Santa Ana, <br />there developed an interest in establishing a Property and Business Irrrprovement <br />District ~PB[D. Propert~r ornery formed a proponent group and approached tfre City's <br />Camrnurrity Developrrrent Agenc~r for assistance to engage a PBID advisor. The it of <br />Santa Ana approved hiring a consultant to v~orl~ with Donton staleho[ders in <br />establishing a near district. Property ovtirners, in partnership v~rith local merchants rid the <br />City, worl~ed together to launch a new effort to create a district. A Formation Cornrrrittee <br />eras established to direct and advise on the creation of this l~lanagerrrent Plan, In June <br />og~, the CID Forrrration Committee requested that the City of Santa Ana amend the <br />l~llunicipal Code to enable the establishment of Cornrnunit ~lianagerrrent Ditr"rots. The <br />pity Council began the an~endrnent process in July ~oo~. <br />The fcrmatien of the Donto~rn Santa Ana omrrlurrity Iarragernent District r~rill serve <br />to enhance the commercial district thereby Increasing cornrerce and prosperity, <br /> <br />