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FIRST Y E4 ANNUAL OPERATIONS — PROGRAM SUMMARY <br />Maintenance & Landscape Services <br />Done by contract service providers (daily litter & debris pick -up, daily trash <br />collection, daily receptacle cleaning & maintenance, gum removal, graffiti <br />abatement, sidewalk washing FF &E maintenance & repair) <br />Marketing & Promotions <br />Special events, holiday celebrations, social events (art walks, concerts), <br />merchant promotions, co -op and piggyback opportunities, print material and <br />graphics, advertising (district -wide and targeted), newsletter, business <br />enhancement (business attraction and retention) <br />Ambassador Program <br />Contract Service (Allocation allows for added security of approximately 110 hours <br />per week deployed at PBID's discretion.) <br />Physical Enhancement & Amenities <br />FF &E, banners, kiosks, signage, decorations, directories, lighting <br />Administration & Operations <br />Personnel, direct administrative costs <br />During the term of the Community Management District, the annual budget and <br />corresponding assessments may be adjusted to reflect an annual cost of <br />operations increase of five percent. This is the maximum allowable increase <br />based upon this Management District Plan utilizing the approved assessment <br />methodology. This increase may be imposed at the discretion of the Owners <br />Association. The Owners Association shall make a notification to the City <br />annually as to whether any adjustments to the current year's assessment rates <br />will be made. <br />Additionally, any annual budget surplus or deficit will be incorporated into the <br />subsequent year's CMD budget, and subsequent annual assessments will be set <br />to account for surpluses or deficits carried forward. <br />