FULL PACKET_2011-08-24 - Laserfiche WebLink

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• A two -day National Complete Streets Coalition Workshop — This will be a highly interactive workshop involving the full consultant project team collaborating with key stakeholders and community members. This workshop will provide hands -on exercises to allow participants to better understand and appreciate the importance of this project to the City of Santa Ana, and to balance the needs of all users and develop and implement effective policies. • Project Website and Social Media — The IBI team will help create a dynamic website and additional social media tools (i.e. blog, Twitter, Facebook) to share information and allow residents an opportunity to engage in the public planning process. • Strategic Communications — The public outreach team will provide strategic communications assistance to the planning team (both consultant and city) for duration of project. • Collateral Materials — The IBl team will be responsible for providing collateral materials for the workshops, project fact sheets, and meeting notices in English, Spanish and Vietnamese as needed, as well as translators for community workshops. Our approach to the outreach process will be to engage the greatest number of city residents as possible. This will require creativity in the workshops. Concepts we would like to discuss further with the city include conducting a workshop as a "field walk" within a particular roadway corridor in the city. This workshop would allow participants to rate elements of the streetscape and street cross section and identify the types of improvements that they would like to see. We recognize the need to move beyond the typical evening public outreach meeting within a school or community center, detached from the project location and the reality of the project setting. Our interactive process seeks to achieve this objective and engage the community to provide feedback on the right solutions for Santa Ana. TASK 4: EVALUATION OF MASTER PLAN OF STREETS AND HIGHWAYS Objective: To update the Santa Ana Master Plan of Streets and Highways (MPSH) to reflect current goals and policies, and ensure that the plan is consistent with related documents and other elements of the General Plan. 5 25A -15