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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />SEPTEMBER 6, 2011 <br />TITLE. <br />PUBLIC HEARING - CONTINUATION OF <br />THE PROACTIVE RENTAL <br />ENFORCEMENT PROGRAM (PREP) <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on 151 Reading <br />? Ordinance on 2"d Reading <br />? Implementing Resolution <br />? Set Public Hearing For_ <br />CONTINUED TO <br />FILE NUMBER <br />Approve an ordinance to extend Proactive Rental Enforcement Program (PREP) for four <br />years and provide that beginning with the 2012 license renewal cycle that the per unit fee be <br />adjusted annually, based on a percentage reflected by the change in the Consumers Price <br />Index-Urban, All Services Component for the Los Angeles-Riverside-Orange County area. <br />2. Approve continuation of the Gold Seal Incentive Program and funding to recognize <br />exemplary rental properties. <br />DISCUSSION <br />The Proactive Rental Enforcement Program (PREP) was initially approved by the City Council in <br />1992 in response to a study prepared by community leaders. The study, entitled the "Mayor's <br />Task Force on Neighborhood Standards and Preservation", proposed establishing a systematic <br />proactive rental inspection program to address poorly maintained rental properties that were <br />negatively impacting the quality of life of tenants and surrounding residents. After an extensive <br />series of negotiations between representatives from the City, the rental housing industry and the <br />real estate association, a program and operational guidelines were agreed upon. The program <br />was to be compliance driven versus punitive and would sunset in December of 1999. Upon <br />completion of inspections in several designated neighborhoods and one round of city-wide <br />inspections, the program was renewed for four years, first in 1999, again in 2003 and later in <br />2007. <br />When the PREP program was initially approved, the rental housing industry requested a <br />provision be included that would reward rental owners who have displayed exemplary <br />maintenance and management practices, and who have not created service demands from <br />Community Preservation or the Police Department. This provision was labeled the Gold Seal <br />Incentive Program. <br />75A-1