ANR HOMES, INC. -2011 - Laserfiche WebLink

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EXHIBIT G Marketing Plan ANR and Allegiant Group Properties, Inc., our affiliated real estate company, have extensive experience developing and selling homes to first-time and moderate income buyers. We believe there are many elements to successfully marketing rehabilitated homes to moderate-income families, including: Use of Experienced Real Estate Community While Allegiant Group Properties is a licensed real estate company, we recognize the value in listing our rehabilitated properties with a local real estate agent who has extensive experience in the Santa Ana market. This is particularly true in a challenging market, such as we are facing now, where the majority of sales transactions are REOs and short sales. We have an established relationship with Realty Analytics (RA), a real estate research company that extensively analyzes data available from multiple listing services in order to identify the highest-performing listing agents in any given market. As a result of the research they provided us at the onset of our NSP1 work in Santa Ana, we established relationships with 5 experienced Santa Ana listing agents after a screening and interview process. We have been working with three of these agents throughout out NSP1 and NSP2 efforts in the City, and would anticipate continuing these relationships through NSP3 should we be selected as the City's Developer Partner. The remaining two agents we identified but are not currently utilizing can be added as back-up agents for NSP3 efforts should volume increase and we need additional agent capacity. Additionally, due to the high-volume of work we provide our current Santa Ana NSP agents, we have been successful in negotiating reduced commission rates on all NSP 1 and 2 listings we assign. This would be of great benefit to the City for NSP3 efforts in that overall project costs would continue at a reduced rate from what a typical Developer Partner would propose. Industry typical real estate commissions are 6% (3% to Listing Agent and 3% to Buyer's [Selling] Agent), and our current agent structure in Santa Ana reduces commissions to a total of 4.5% (2% to Listing Agent and 2.5% to Buyer's [Selling Agent]). In the Santa Ana market we also recognize the importance of affiliating with agents who understand the various cultures that are represented in the city and who have bilingual capabilities as well as experience working with first-time and moderate income buyers. The Agents whom have been successful working with us on NSP1 and NSP2 efforts all have strong ties to the community, and are either bi-lingual themselves (Spanish speaking) or have access to bi-lingual communicators in their offices. All of our current NSP1 and NSP2 agents have experience with down payment assistance and/or layered financing in Santa Ana and/or other cities so they clearly understand the special requirements of processing these types of transactions.