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• Conducted benchmarking to compare Santa Ana to other cities <br />(Anaheim, Chula Vista, Fremont, Long Beach, Riverside, <br />Sacramento ) <br />• Created forecasting model and used financial data to develop <br />projections <br />• Worked collaboratively with Finance staff and the EMT <br />Financial Environment <br />• Recession hit Santa Ana hard <br />• Home prices decreased <br />• Unemployment went up, remains above 14% <br />• Personal income has dropped <br />• National economy is weak <br />• State continues to take funding away <br />• Santa Ana's revenues are below the median <br />Impact of Great Recession <br />trine Recessions and Recoveries: Job <br />• 2007-09 Recession impact is still <br />being felt <br />• The "Great Recession" was worst <br />economic contraction since 1930's <br />• Local government <br />disproportionately impacted by <br />decline in retail sales, real estate <br />and CaIPERS return on <br />investment <br />Revenues Per Capita <br />5900 <br />SHOO <br />$700 <br />$600 $546 <br />$510 <br />$500 <br />$400 <br />$300 <br />5200 <br />5 -0 <br />$0 <br />Riverside Chula Vista <br />$563 5563 <br />5R2't <br />$695 <br />$607 <br />$637 <br />¦ <br />Fremont Sacramento Santa Ana Anaheim Long beach A.-- <br />Ten-Year Financial Perspective <br />CITY COUNCIL MINUTES 15 SEPTEMBER 19, 2011 <br />1 0A-15