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one or more of these exceptions apply. <br />Access and Records. <br />(a) Record Maintenance. For the longer of the period required by law or seven (7) years from the date <br />of rendering any Prescription Drug Card Services, the Parties will maintain records related thereto. <br />(b) Use of Information. Except for Confidential Information, each Party may use, reproduce, or adapt <br />information obtained in connection with this Agreement, including Claims data information and eligibility <br />information, in any manner they deem appropriate, except that each Party and its agents, employees, aid contractors <br />shall maintain the confidentiality of this information to the extent required by applicable law or regulation including <br />the provisions of HIPAA, and may not use the information in any way prohibited by law. Each Party shall be solely <br />responsible for its own use of such information, and shall indemnify and hold the other Party harmless for, from and <br />against any and all costs, losses, and damages incurred by the other Party as a result of such use. <br />6. Indemnification. Each party (an "Indemnitor") shall indemnify and hold harmless the other party <br />(an "Indemnitee"), and its officers, directors, shareholders, employees and other agents, from and against any <br />claims, liabilities, damages, judgments or other losses (including, but not limited to, attorneys' fees) incurred by the <br />Indemnitee arising out of or as a result of any acts or omissions of the Indemnitor, or its officers, directors, <br />employees or other agents in connection with the performance of any of their duties and obligations contained <br />within this Agreement. <br />7. Limitation on Liability. IRx's maximum liability to Client for any assertion of loss or damage <br />arising out of or in connection with this Agreement (including any assertion brought by any third party, as a result of <br />any breach of this Agreement by IRx or otherwise arising from IRx's wrongful acts, errors or omissions) shall not <br />exceed the average monthly payment for compensable Claims payable to Client in accordance with Section (1)(e). <br />This average monthly payment for compensable Claims will be calculated based on the payments made for the three <br />(3) months immediately prior to the date in which injury or damage occurred. Client shall give timely, written <br />notice to IRx of any alleged loss or damage. In no event shall either party be liable to the other or any third party for <br />any loss of profits, lost business opportunity or any special, indirect, consequential or incidental damages arising out <br />of or in connection with this Agreement, regardless of the cause of action. <br />8. Notices. Unless otherwise specifically provided herein, all notices, consents, requests, demands <br />and other communications required or permitted hereunder: <br />(a) shall be in writing; <br />(b) shall be sent. by messenger, certified or registered U.S. mail, a recognized national overnight <br />delivery service for next business day delivery, facsimile or e-mail (with a copy sent by one of the foregoing means), <br />charges prepaid as applicable, to the appropriate address or number set forth below; and <br />(c) shall be deemed to have been given on the date of receipt by the addressee (or, if the date of <br />receipt is not a business day, on the first business day after the date of receipt), as evidenced by (i) a receipt executed <br />by the addressee (or a responsible person in his or her office), the records of the person delivering such <br />communication or a notice to the effect that such addressee refused to claim or accept such communication, if sent <br />by messenger, U.S. mail or recognized national overnight delivery service, or (ii) a receipt, or other evidence of <br />transmittal, generated by the sender's facsimile or e-mail software showing that such communication was sent to the <br />appropriate number or e-mail address on a specified date, if sent by facsimile or e-mail. <br />All such communications shall be sent to the following addresses or numbers, or to such other addresses or <br />numbers as any Party may inform the others by giving five (5) business days' prior notice: <br />Discount Card Client Services Agreement_Template_01.2011 <br />4 <br />25D-6