19E - EXHIBIT_2010-2011 ANNUAL REPORT_11-9-27

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l v rid ii o Will Mai l / i% This past year has been full of significant accomplishments and hard work. Downtown Inc's, Board of Directors and staff have been dedicated to enhancing and refining exist- ing assessment and programming. With the local econo- my showing signs of improvement, DTI remains focused on creating a strong foundation for a vibrant Downtown community. In January 2012, we will have a significant reduction in funding as our boundary modification voted on in 2011 will be in place. The focus will be in our Downtown core. We will continue to provide the enhanced level of services in safety, maintenance, physical enhancements and market- ing, and work with the City and District Stakeholders to keep Downtown Santa Ana a thriving urban community. These are the steps we will put in place to accomplish our goals: It is the desire of the DTI Board of Directors to insure that measurements of success are part of the decision making in the CMD. Outreach will include. surveys and evaluations to property owners, merchants and visitors, regular Town Hall Meetings, and a Merchants Council with committee leadership to include a broad spectrum of stakeholders. Upon the request from merchants, property owners, or residents within Downtown, we will advocate and implement additional measures of service(s) in Downtown. With regular feedback from our retailers, DTI will conduct strategic marketing and advertising to benefit the area with cooperative advertising campaigns that attract residents, customers, and visitors to Downtown and reinforces the authenticity that the district is a thriving urban community. Idenfty and market vacancies in the downtown.. Compile a database of space inventory. Working with our property owners, we will assist in tenant recruitment and marketing their properties representing all properties in the Community Management District. Pa Access and Circulation. Oversee implementation of the parking strategy in partnership with City staff. Collaborate with the City and our stakeholders in developing the long -term parking and circulation strategy for Downtown. Provide input and assist in implementation of the parking and circulation elements that will be developed as part of the Downtown Parking Plan. Developlini'date incentive programs. The City and DTI can work to identify appropriate incentives (examples. interior fit -out, low initial rents, and tenant allowances), that can be used to attract successful tenants Downtown. This will be especially important for the first wave of leases as we seek to build Downtown's upward momentum. Beauff with physical enhancements. ying 4th Street This may include working with corporate sponsors for hanging flower pots on the street lamps or the lighting of trees along the street. Focus on key corners or gateways into downtown. Downtown Offender P n Strategies for improving the quality of life in Downtown include an Offender Program. This entails chronic offenders arrested within the Downtown and collaborative efforts with SAPD, social services and community partners to mitigate nuisance activity. NLqh - As the Downtown evening entertainment scene increases in popularity, Downtown Inc. is committed to maintaining a safe and vibrant nightlife regarding dangerous or problematic patrons. Downtown Inc. coordinates with SAPD, SAFD, Private Security companies, American Shield, Parking Concepts Inc., business owners, managers, and property owners to collaborate on safety measures. Measures include a radio alert system, security vehicles, along with community policing programs. New technologies will be evaluated for level of merit, best practices and success. 48