19E - EXHIBIT_2010-2011 ANNUIAL REPORT_11-9-27_Color

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Year in Review ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Downtown Inc has made a difference in the downtown in less than 2 years. This is evidenced in many ways: • The amount of nightlife continues to grow allowing for an 18 hour downtown. • 24 hour security provided by American Shield; Community policing partnership with SAPD. • Special lighting and reporting any lighting (street lights, signage) that are out. • New businesses willing to invest in the downtown. • New events; advocacy, insurance and marketing. • Continued educational opportunities for merchants and property owners. • Business attraction and retention and structuring a proper commercial mix. • Expanded marketing programs for businesses; Associate Membership and media campaigns. • New residents willing to purchase homes and reside in the downtown. • Advocacy for new businesses through the ""permit to grand opening process ". • Clean streets with " "on demand" power washing and graffiti removal. • Planning, zoning and land use issues. • Innovative ideas such as the Downtown Trolley, Cookies with Santa, Mexican Artisan Village, etc. • Town Hall Meetings open to everyone. Community building partnerships: Partnerships with organizations such as the Small Business Development Center, Santa Ana Chamber of Commerce, KidWorks, Grand Central, Diabetes Association, Historical Society, California Downtown Association, Santa Ana Merchants Association, Urban Land Institute Gay Neighbors Family and Friends, Santa Ana Police Foundation, Santa Ana College, Orange County Youth Commission, University of California at Fullerton, Orange County Courthouse, Downtown Restaurant Association, Com -Link, and many more Santa Ana non profits, will continue to provide benefits for the downtown. Effective January 1, 2012 DTI will be faced with modifications to the budget due to modifying the boundaries in the downtown. To offset this decrease in budget, we will actively pursue sponsorships for many of our successful events to include the: First Saturday Art walk, Friday Night Summer Concert Series, Mexican Artisan Village, Under the Stars speaker series, Posse on Broadway, Downtown Trolley and more. We also are committed to building our Associate Membership with all of our downtown merchants and businesses actively involved in Downtown Inc. We will continue working in partnership with the City of Santa Ana on parking, restrooms, trolley service/ streetcars, events, physical enhancements, graffiti abatement connected with an offender program, bylaws revision, planning and zoning issues, business advocacy and safe /clean programs ensuring that all downtown property owners continue to benefit from the Community Management District. There are many ways to get connected: Board Meetings (3rd Thursday), Committee Meetings (posted on website), Associate Membership for our downtown businesses and Town Hall Meetings. Be part of the process of revitalization as we work to build a vibrant downtown Santa Ana for all. Sincerely, Vicky Baxter Executive Director 4