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FFCFAACH SCOPE OF WORK Probolsky Research LLC is among a small group of research organizations that have an extensive public-sector practice, conducting research on behalf of local and regional government agencies. Our nearly twenty years of experience includes extensive work on issues relating to taxation and other revenue enhancement options for local government. Understanding public opinion is an important part of making informed public policy decisions and is critical to developing an effective outreach effort. When proposing voter/property owner revenue measures we have found that voters generally need to achieve comfort in four key areas: 1. There must be a pressing need for the money; 2. There are no other sources available to fund the purpose; 3. The money will be spent as promised; and 4. Existing funds are being well managed Our research will help to deliver a clear picture of the landscape of public opinion so that we can understand the concerns of the community and how best to communicate with them. Specifically, we will help you to- • Assess satisfaction levels with city leadership and services • Help set priorities on various services • Understand the community's needs, wants and opinions, specifically in terms existing city services, programs and facilities and future projects • Identify voter receptivity to various potential revenue scenarios in juxtaposition to decreasing levels of City services and outsourcing Identify features and benefits that influence support or opposition Test assumptions and develop strategic message points • Profile support and opposition by various demographic measures critical to targeted outreach efforts, including geographic, gender, vote propensity and others • Test draft language for a potential ballot measure(s) • Establish a roadmap for communication and outreach efforts Given the limited budget and need to survey in multiple languages, we recommend the following polling scenario: Statistically Valid Telephone Survey: MARGIN QUESTIONS RESPONDENTS OF ERROR COST up to 25 325 +/-5.6% $25,000 Suniey to be conducted in Eng/ish Spanish and ?ietnamese Prior to fielding our research, a considerable amount of preliminary work will be performed by Probolsky Research, including engaging key stakeholders and providing strategic counsel to the City. It takes a special kind of relationship, a history and knowledge of a community and its leaders to be useful in this part of our work. For nearly twenty years Protwlsky Research founder and CEO Adam D. Probolsky has worked with and been involved in the business, governmental, political and charitable communities of California and specifically in Orange County. This has allowed him to develop and maintain quality relationships with elected officials and staff members at all levels of government, as well as with key members of the media and business communities. Throughout our work on your behalf we will remain available for meetings and conference calls as requested. Research results are Kept in the strictest of confidence and released only to designated parties and then, only in formats approved in advance by our clients. We are available to write customized reports such as brieFng memoranda when so directed by your office. Probolsky Research LLC 1601 Dove Street S?i[e 195 Newpo r[ Beach CA 92660 USA Newport Beach: 1949] S55 6400 Sacramento: 1916) 256 4040 Washington DC_ 12021 559 0270 www.probolskyresea rch.com