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Task 7: Media Trainina & Crisis Response Protocol <br />Objective: <br />Complete media training for ROC spokespersons and establish/implement a crisis response <br />protocol that is triggered during an emergent disaster or emergency situation occurring in - or <br />relevant to - Orange County. <br />Task Description: <br />Conduct a half-day media training session for 2-4 designated ROC spokespeople to enable <br />them to be available for proactive editoriallmedia story pitching or to be put forward on behalf <br />of ROC in an emergent disasterlemergency scenario. This includes the development of a <br />formalized Crisis Response Protocol which establishes defined parameters and processes for <br />ROC and its spokespeople for media outreach during crisis situations. The training and <br />protocol will align with the county's Emergency Operations Center (EOC) mandates. <br />Responsibilities: <br />WBC shall: <br />c. Develop the training and protocol, and seek approval from the ROC Steering Committee <br />d. Execute the training and protocol system in accordance with the approved plan <br />Santa Ana shall: <br />b. Approve the training and protocol elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion is <br />planned for the end of Q4 2011. <br />25A-20