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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to Project <br />Schedule unless otherwise noted. <br />Task 1: ROC Phase 4 Initiation 8? Marketing Road Man <br />Objective: <br />Establish formal road map marketing plan and project schedules while continuing efforts to <br />maintain and bridge ongoing activities from Phase 3 (under the FY09 Budget). <br />Task Description: <br />Develop, refine, review and approve plan for all Phase 4 initiatives, including the marketing <br />plan and project schedule. This also includes bridging activities from Phase 3 to maintain <br />campaign momentum, integrity and continuity. Activities include: <br />a. Phase 4 Launch Meetings -conduct meetings with Santa Ana Project Manager and <br />ROC Steering Committee to outline strategies and recommendations for Phase 4 and to <br />get approval to proceed with Phase 4 Road Map. <br />b. Phase 4 Marketing Road Map -develop comprehensive marketing communications <br />and promotions plan detailing strategies, objectives, tasks, schedules and metrics for all <br />ROC and Promise to Prepare (P2P) activities during the contracted period. This <br />includes delivery of a 50-60 slide PowerPoint deck plan that details all strategic goals <br />and programming. <br />c. Project Schedule -develop and complete a comprehensive project schedule that <br />details timing for all activities. <br />d. Project Management & Control Procedures -review and update, as needed, all control <br />and administrative procedures (change orders, approval processes, etc.) and <br />documents. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables. Planned completion <br />will be in the fourth quarter (Q4) of 201 1 .