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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />APRIL 16, 2012 <br />TITLE: <br />AGREEMENT WITH DIGITAL MAP <br />PRODUCTS FOR DATA SERVICES <br />Lvu? <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on Vt Reading <br />? Ordinance on 2nd Reading <br />? Implementing Resolution <br />? Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute a five-year agreement with Digital <br />Map Products to provide and maintain landbase data, digital orthophotography and access to a <br />cloud-based map-viewing application in an amount not to exceed $70,500 annually. <br />DISCUSSION <br />The Public Works Agency uses a Geographical Information System (GIS), a computerized <br />database management system for storage, management, analysis, and display of geographic <br />data. To utilize the GIS system effectively, landbase data such as right-of-way, street centerlines, <br />street names, and parcel data must be on the system and continuously updated. <br />A number of outside entities, including The Gas Company, the County of Orange, and Dataquick <br />have developed landbase data that includes the geographical area of Santa Ana and provides <br />ongoing record updates. Each of these companies has a contractual arrangement with Digital <br />Map Products (DMP) which, in turn, is offering the City an agreement that allows the use of this <br />data for a five-year term. <br />The City also licenses digital orthophotography (a photograph of the city from the air), which is a <br />computerized image of the city used for viewing and producing various maps. These digital <br />images, along with many layers of data and maps of the city, are available to all City users on the <br />City's intranet and are valuable for ward redistricting and population analysis, assisting with <br />permit processing, engineering project design, emergency response planning, and historical <br />references. <br />As part of the cost, Digital Map Products will also provide the City with access to a cloud-based <br />GIS map viewer application, which will allow the City to provide spatially related information to the <br />public such as zoning, land use, trash pickup, and Council wards for parcels located within the <br />city. This will be the first time the City will be able to offer this data to the public. Using the cloud- <br />based application will also allow the City to save money by reducing the need to acquire and <br />maintain internal hardware. <br />25A-1