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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />MAY 7, 2012 <br />TITLE: <br />REQUEST FOR PROPOSALS - PARKING <br />MANAGEMENT PLAN AT SARTC <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on 1s' Reading <br />? Ordinance on 2nd Reading <br />? Implementing Resolution <br />? Set Public Hearing For_ <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the Public Works Agency to issue a Request for Proposals for a parking management <br />plan at the Santa Ana Regional Transportation Center. <br />DISCUSSION <br />The Santa Ana Regional Transportation Center (SARTC) is the focal point of transportation in <br />Orange County with an overall estimated weekday visitor count of 2,995 a day. The facility covers <br />6.75 acres and contains a 47,000-square-foot terminal, two surface parking lots with 273 vehicle <br />spaces, and one four-story parking structure with 404 vehicle spaces, totaling 677 vehicle parking <br />spaces. The terminal building is open from 5:00 AM to midnight daily. The parking structure is <br />open to the public from 4:00 AM to midnight daily. Parking is provided free of charge. <br />The Public Works Agency (PWA) currently manages the facility and is tasked with minimizing the <br />budgetary impact on the General Fund by moving the SARTC towards a self-sustaining operation. <br />Although significant reductions in operating costs have been achieved, the SARTC no longer <br />receives any General Fund subsidy and staff is evaluating various avenues to raise needed <br />revenues to ensure a professionally managed facility that is attractive, safe, and responsive to the <br />needs of travelers and the community. <br />A potential strategy to generate revenue to offset the operational cost of providing parking facilities <br />is to implement a paid parking management plan. Staff recommends issuing a Request for <br />Proposals to seek firms experienced in developing such plans for municipal entities. The attached <br />proposed Scope of Work includes developing a parking management plan that serves the <br />SARTC's current and projected needs over a minimum of five years and is aligned with the City's <br />Transit Vision. Elements include analysis and recommendations on pricing and rate structures that <br />are responsive to the parking demand and types of facility users; payment methods and <br />technologies that best meets facility management's need for accurate parking control, ease of use <br />by patrons, and cost-effectiveness to implement and operate; parking control enforcement; user <br />19E-1