19E - RFP - PARKING MGMT AT SARTC

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DRAFT (Streetcar) Project, the Santa Ana Boulevard Grade Separation, and the SARTC Master Plan. It is further supported by the Transit Zoning Code and the Station District Plan. In addition, the consultant is expected to utilize and incorporate relevant findings of the 2011 Orange County Transportation Authority (OCTA) Metrolink Station Parking Management Study. Specific components of the proposal and tasks necessary to complete a comprehensive parking management plan will at minimum include, but shall not be limited to: • Review of existing relevant documents, plans and studies as outlined above. • Understanding of existing conditions, current parking management, demand, and utilization - a substantial amount of this research shall be provided and included in the existing documents the consultant is responsible for reviewing. Consultant shall clearly indicate if additional research or data collection is proposed or recommended. • Analysis and recommendation of pricing and rate structure that is responsive to the parking demand and types of facility users (commuters, overnight, short-term, long-term, visitors, employees, etc.) • Assessment and recommendation of payment method and technology that best meets facility management's need for accurate parking control, ease of use by patrons, and cost-effective to implement and operate. • Evaluation and recommendation for parking control enforcement - whether existing contracted security officers can effectively fulfill this duty or third party parking management services are recommended. • Recommendations for improved user information, signage, and outreach to inform users about parking availability, regulations, and price. • Discussion of how proposed parking management plan mitigates potential impacts on surrounding area, especially neighborhood on-street parking. • Development and provision of a site specific implementation plan on how to best implement the proposed parking management plan, including costs, projected revenues, key steps, and timeframes. Consultant shall complete other tasks deemed necessary to complete a comprehensive parking management plan. Consultant shall be expected to expand on the above-noted components where appropriate, and provide suggestions which might lead to efficiencies and enhance the results or usefulness of the plan. EVALUATION CRITERIA All submitted proposals shall be evaluated based on the qualifications listed within the RFP, reference checks and technical criteria. The evaluation process will use the following general selection criteria and shall be weighted as indicated: Exhibit 1 19E-6