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<br /> <br /> <br /> <br /> REQUEST FOR.'` <br /> COUNCIL ACTION <br /> <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> <br /> JUNE 4, 2012 <br /> TITLE: APPROVED <br /> ? As Recommended <br /> AGREEMENT WITH WESTBOUND El Amended <br /> El Or dinance on 15t Reading <br /> COMMUNICATIONS FOR WEB-SITE ? Ordinance on 2Id Reading <br /> MAINTENANCE AND COMMUNICATION ? Implementing Resolution <br /> SERVICES FOR EMERGENCY ? Set Public Hearing For <br /> PREPAREDNESS <br /> (UASI FUNDED) <br /> CONTINUED TO <br /> FILE NUMBER <br /> CITY MANAGER <br /> <br /> <br /> RECOMMENDED ACTION <br /> <br /> Authorize the City Manager and the Clerk of the Council to execute the attached agreement with <br /> Westbound Communications for the continuation of the Ready OC Emergency Preparedness <br /> Campaign in an amount not to exceed $550,000, subject to non-substantive changes approved <br /> by the City Manager and City Attorney. <br /> <br /> DISCUSSION <br /> <br /> The United States Department of Homeland Security, Office of Grants and Training has <br /> developed the Urban Areas Security Initiative (UASI) funding program. This initiative was <br /> designed to enhance the domestic preparedness of urban areas by ensuring that all emergency <br /> first responders have adequate and appropriate equipment to prevent, respond to, and recover <br /> from acts of terrorism. In 2011, Santa Ana was designated as an Urban Area Core City for the <br /> ninth consecutive year. The City of Santa Ana has fiscal responsibility for the FY11 UASI grant <br /> for the Santa Ana/Anaheim Urban Area which encompasses the 34 jurisdictions in Orange <br /> County. <br /> <br /> On October 3, 2011, the City of Santa Ana entered into an agreement with Westbound to <br /> provide web-based and multi-media communications and marketing services. This agreement is <br /> Phase V of a continuing marketing and public awareness campaign to provide emergency <br /> preparedness information to the citizens of the Santa Ana/Anaheim Urban Area. <br /> <br /> With oversight by the Santa Ana Police Department Homeland Security Division, Westbound will <br /> maintain the "ReadyOC" website. Additionally, the company will continue to plan and execute <br /> multi-media events and outreach into social media venues, as well as oversee a core advisory <br /> and business partnership group. The goal of this program is to encourage Orange County <br /> residents to become involved within their respective communities in emergency preparedness <br /> <br /> <br /> 25C-1 <br />