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<br /> <br /> <br /> <br /> <br /> <br /> Santa Ana shall: <br /> a. Approve promotion elements <br /> Completion Criteria: <br /> This task is considered complete upon the completion of the promotional period. Completion <br /> is planned for the end of Q3/2013. <br /> <br /> Task 4: Micro Campaigns <br /> <br /> Objective: <br /> Develop and implement a series of promotions for ROC during Q1/2012 through Q3/2013. <br /> <br /> Task Description: <br /> The micro campaigns will be designated promotional initiatives that will be individually <br /> implemented with a specific beginning and end date (see following sub-tasks for specifics). <br /> <br /> Responsibilities: <br /> See sub-tasks for specifics. <br /> Completion Criteria: <br /> This task is considered complete when all budgeted sub-tasks have been completed in their <br /> respective entirety. <br /> <br /> Task 4-A: 2012 ReadyOC Night at Angel Stadium <br /> <br /> Objective: <br /> Develop, implement and stage the third annual ReadyOC Night at a Los Angeles Angels of <br /> Anaheim Major League Baseball game. <br /> <br /> Task Description: <br /> Using the best practices from 2010 and 2011, this promotion will include a "readiness <br /> giveaway item" pre-game activities to secure Promises to Prepare, public address <br /> announcements about ReadyOC, public service announcements on the Stadium video screen <br /> and other complementary activities to promote ReadyOC and the Promise to Prepare <br /> campaign. <br /> Responsibilities: <br /> <br /> WBC shall: <br /> a. Work with the Steering Committee to identify and develop the ReadyOC Night at Angels <br /> Stadium promotion. <br /> b. Execute the promotion in accordance with the approved plan <br /> <br /> Santa Ana shall: <br /> a. Approve plan and promotion elements <br /> <br /> Completion Criteria: <br /> This task is considered complete upon completion of the promotion depending on the date <br /> assigned by the Angels. It is anticipated to be completed in Q2/2012. <br /> 23 <br /> <br /> 25C-25 <br />