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Task 6 -A: Website & Social Media Platform 2012 Updates and Maintenance <br />Objective: <br />Review, recommend and pursue platform updates for the readyoc.org website and social <br />media platforms to expand and extend technical capabilities for improved user experience and <br />functionality. This includes recommendations and options for a website design /content <br />organization refresh. Also included will be developing and implementing ongoing website and <br />social media content, maintenance and management activities. <br />Task Description: <br />Handle all aspects of the website and social media content updates, site optimization, site <br />maintenance and site management needs. Activities include: <br />a. Launch of Website Refresh — launch and promote the newly completed refresh of the <br />website. <br />b. Website Content Updates, Management & Maintenance — develop and implement 24/7 <br />website content, maintenance and management activities and support during Q1- Q4/2012. <br />This includes handling all aspects of website updates, site optimization, site maintenance, site <br />management and site metrics /reporting needs in accordance with ROC approved processes <br />and protocols. <br />C. Social Media Content Updates, Management & Maintenance — develop and monitor <br />24/7 social media content as well as manage platforms for ROC Twitter, Facebook, Linkedin <br />and YouTube channels, all in accordance with the approved processes and protocols for each <br />medium. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and collateral materials <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period. Completion is <br />planned for the end of Q4/2012. <br />Task 6 -B: Website & Social Media Platform 2013 Updates and Maintenance <br />Objective: <br />Review, recommend and pursue platform updates for the readyoc.org website and social <br />media platforms to expand and extend technical capabilities for improved user experience and <br />functionality. This includes recommendations and options for a website design /content <br />organization refresh. Also included will be developing and implementing ongoing website and <br />social media content, maintenance and management activities. <br />Task Description: <br />Handle all aspects of the website and social media content updates, site optimization, site <br />maintenance and site management needs. Activities include: <br />27 <br />25C -29 <br />