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SECTION 2. STANDING COMMITTEES <br />Standing Committees <br />Membership Policy & Protocol Summary <br />SECTION 1. STANDING COMMITTEES - Revised and approved November 18, 2009 <br />Standing committees of the Corporation shall be as listed below. The Chair for each committee shall <br />be appointed by the President and voted on by the Board of Directors. The Chair must be a property <br />owner in good standing (no outstanding dues, assessment, etc.). <br />The standing committees are as follows: <br />(a) Organization and Resource Development: <br />• While the Board may have general ideas about fund raising, organization strategy, and <br />developing resources, it should be looking to this committee for concrete work plan proposals. <br />Once proposals are approved, this committee will need to pull together resources and <br />complete the projects. <br />(b) Physical Enhancement: <br />• To assist in shaping the physical image of Downtown as a place attractive to shoppers, <br />investors, business owners, and visitors. To succeed, this committee will need to persuade <br />fiercely independent business and property owners and civic leaders to commit to an <br />ambitious, pointed agenda for physical enhancement to Downtown. <br />(c) Economic Enhancement: <br />• Has primary responsibility for gathering and interpreting market information, which it will then <br />use to create an economic development strategy for Downtown. Other committees rely on this <br />information for their work. Because the entire program depends on the information it gathers <br />and analyzes, the Committee must develop excellent communication with the Board and the <br />other committees. <br />(d) Marketing and Promotions: <br />Primary responsibility for strengthening Downtown's image and marketability. <br />• Changes community attitudes about Downtown. <br />• Builds a unified image. <br />• Generates fresh activity with Downtown as the center of community life. <br />• Communicates progress and excitement attracting shoppers and investors. <br />• Creating new image campaigns, retail promotions, and special events to lure people to <br />Downtown. <br />(e) Events Committee (Added at the Regular Board Meeting on October 15, 2009, amended <br />bylaws to include Events through a unanimous decision of the Board Of Directors). <br />22 <br />19D-34