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EXHIBIT A <br />SCOPE OF SERVICES <br />Contractor shall produce the 2012 Walter Quality Report for the City of Santa Ana. The final <br />report will be submitted by May 1, 2013, in order that the City may select a printer for <br />publication. Consultant will work with the selected printer to make sure the report is printed and <br />delivered to City by June 1, 2013. <br />Description Line Total <br />2012 Water Quality Report <br />Contractor will produce the 2012 Water Quality Report $3,500 <br />Report Theme /Format: Estimate is based on creating the following formats: <br />a. Color brochure: self mailing 7 x 1 1, 16 -panel brochure w /gatefold <br />b. Bill stuffer: 3 -8.5" x 12" double -sided sheets — inserts <br />Services include but are not limited to: <br />Review materials /update State document <br />Copywriting 8z editing <br />Spanish translation 8r editing <br />Report and chart design, layout and proofing in English and Spanish <br />Project management including meetings <br />Estimate Notes: <br />1. This estimate is based on the scope of work and design formats used in previous years. <br />While specific design will be determined, we will not exceed the contract amount listed <br />above. Design elements, typeface, backgrounds, and graphic treatments may be <br />modified. The theme of the report will be determined. <br />If City significantly changes the scope of the project, the project will be re- quoted and <br />submitted to client for approval before commencement of additional work. Fees for <br />additional professional services that are not outlined in this agreement will be provided <br />upon request. <br />2. Estimate does not include custom photography, stock images, printing, mailing, postage, <br />shipping/messengers, freight, and sales tax. These costs will be provided upon request <br />and submitted for City approval before incurred. <br />3. In case ofproject cancellation, all costs incurred to date are billable. <br />4. Unauthorized. Use (Industry Standard): City shall indemnify Staightline Communications <br />against claims and expenses arising from uses of materials provided by City, for which <br />City does not have the rights to or authority to use. City shall be responsible for payment <br />for any special licensing or royalty fees resulting from the use of City provided material <br />requiring such payment. <br />5. All work is subject to graphic arts trade customs. If City approval is via email, City is <br />consenting not only to the terms of this Quotation, but also to the payment terms and <br />conditions set forth herein. <br />