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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to Project <br />Schedule unless otherwise noted. <br />Task 1: Promise to Prepare (P2P) Promotion Push <br />Objective: <br />Extend and maintain momentum of P21P program and push. The emphasis will be on strong <br />public outreach presence and marketplace exposure in 2012 and extending to the end of <br />Q3/2013. Included will be a refinement and subtle but vital shift in the P2P messaging platform <br />from a goal of securing "132,000" promises to "1 in 20 OCers" taking a step to get prepared. <br />Task Description: <br />The promotion includes the ongoing public pronouncement that ROC will to achieve promises <br />to prepare from OC residents, businesses and community members. <br />Task 1-A: ROC Smartphone App Platform Expansion & Promotion <br />Objective: <br />Continue to refine and promote ROC smartphone applications (both iPhone/iPad and Droid) <br />through dedicated outreach across calendar of activities, with the goal of having more than <br />1,000 downloads on each smartphone platform (totaling more than 2,000) by Q3/2013. <br />Task Description: <br />The program includes the following activities: <br />a. App Enhancements - work to enhance existing applications, including features updates, <br />technical platform refinements, etc. <br />b. Platform Extensions - stage formal launch of the Droid platform. <br />C. App Promotion Plan & Program - develop and implement plan to promote the <br />availability of the apps and to drive downloads. This will include a mix of publicity, advertising, <br />video, website, social media and other offline and online marketing elements. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan and program approval from the ROC Steering <br />Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables. Planned completion <br />and implementation will be by Q3/2012. <br />12