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Task 1-F: "The Gift of Preparedness" Promotion <br />Objective: <br />Continue the success of this promotion that was initiated in Q4/2011 by creating and executing <br />a holiday-time emergency preparedness promotion centered around giving "The Gift of <br />Preparedness" (this program could potentially extend beyond the holiday season). Orange <br />County residents, schools, businesses and more will be encouraged to give the gift of <br />preparedness to themselves and others during the holiday as a way to make good on stated <br />commitments to Promise to Prepare. The program will feature ROC/P2P messaging and kit <br />items (ex. premium emergency kit) that will be promoted/distributed through seasonal activities <br />(ex. holiday event auctions), community events, the website, the ReadyOC app and more. <br />Task Description: <br />Handle all aspects of programming, materials development and distribution. Broadly, elements <br />are envisioned to include the following: <br />a. Holiday Promotion Plan - develop a formalized plan that defines objectives, strategies <br />and tactics for the program. <br />b. Holiday Event Auctions - identify, select and pursue holiday-time events that feature <br />live and/or silent auctions where ROC will place "higher end" emergency preparedness items <br />(ex. premium survival kit) for auction. <br />C. Major Retail Holiday Events - identify and pursue a select number of large scale holiday <br />events at major regional shopping centers (ex. South Coast Plaza, The Shops at Mission, etc.) <br />to promote ROC and giving the gift of preparedness. This can include distributing branded <br />ROC items (such as a self-charging flashlight) as "stocking stuffers" or other holiday gift. <br />d. ROC Branded Self-Charging Flashlight - acquire and distribute up to 5,000 self- <br />charging flashlights for distribution at holiday events and community events, with an initial <br />emphasis tied into giving the gift of preparedness. <br />Responsibilities: <br />WBC Shall: <br />a. Develop the promotion and seek plan approval from the ROC Steering Committee <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve the plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the promotional period. Completion is <br />planned for the end of Q4/2012. <br />17