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a. Launch of Website Refresh -launch and promote the newly completed refresh of the <br />website. <br />b. Website Content Updates, Management & Maintenance - develop and implement 24/7 <br />website content, maintenance and management activities and support during Q1-Q4/2013. <br />This includes handling all aspects of website updates, site optimization, site maintenance, site <br />management and site metrics/reporting needs in accordance with ROC approved processes <br />and protocols. <br />C. Social Media Content Updates, Management & Maintenance - develop and monitor <br />24/7 social media content as well as manage platforms for ROC Twitter, Facebook, Linkedln <br />and YouTube channels, all in accordance with the approved processes and protocols for each <br />medium. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and collateral materials <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period. Completion is <br />planned for the end of Q4/2013. <br />TASK 7-A: 2012 COMMUNITY & CITIZENS OUTREACH <br />Objective: <br />Develop and implement ongoing community and citizens' outreach at targeted community, <br />emergency preparedness and other designated events and/or presentation venues, seeking to <br />reach and engage with hundreds of thousands of citizens and community members. <br />Task Description: <br />Calendar, staff and manage up to 36 community (ex. Brea Fest) and emergency preparedness <br />(ex. National Night Out) events as well as presentations to targeted community <br />organizations/groups (ex. Boy Scouts). <br />Deliverables: <br />• Master Community & Citizen Events Calendar <br />Create and manage a master annual calendar for all milestone events that ROC will <br />participate in and/or staff in support of emergency preparedness outreach efforts and the <br />P2P initiative. <br />• Event Promotion & Staffing <br />Promote and staff (as appropriate) up to 36 community events throughout Orange County <br />that are aligned with the Master Community & Citizen Events Calendar. Event activities <br />may include table displays, street team canvassing, ROC/P2P materials and giveaway <br />distribution and more. <br />28