75A - PH - ZONING 2500 N MAIN ST

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Ms. Kellee Preston October 17, 2012 Page 3 As shown in Figure 2, Areas A and B are located on -site at the Center and are used solely by patrons and employees of the Center. Area C is the Citibank parking garage at 2677 Main Street, and Area D is the Wells Fargo Bank surface parking lot. Tables 2 and 3 provide summaries of the August parking occupancy observations for the Center on a Thursday and Saturday, respectively. As shown, the peak parking demand on a Thursday in summer occurred at 1:00 PM when 261 spaces (approximately 86% of the on -site parking supply) were occupied. The peak parking demand on Saturday occurred at 2:00 PM when 233 on -site spaces (approximately 77 %) and 10 off -site spaces were occupied, for a total parking demand of 243 parking spaces. CENTER PARKING DEMAND RATES The parking demand rate for the Center was developed by a two -step process. The first step was to identify customer and employee- generating land uses within the existing Center. Table 4 presents a summary of the existing and proposed Center uses by type. As shown, the three main uses at the Center that generate parking demand are public assembly spaces (i.e., exhibit floor area), theater, and staff office space. Model Calibration Methodolo Shared Parking, 0" Edition (Urban Land Institute [ULIj and the International Council of Shopping Centers, 2005) defines national averages to be used for parking demand rates for various land uses and it suggests ranges of assumptions to be used for transit and internal capture. The recommended methodology, however, states that the best way to measure the demand at a particular project is to use local data to modify the national averages so that they reflect local conditions. As the Project will expand with more of the same uses, a parking model can be prepared and calibrated to the actual conditions. Two key data sets were utilized in the model calibration: actual parking utilization data and the amount of existing active floor area. Parking Utilization Data. Parking occupancy counts were conducted at the Center in August 2012. These utilization surveys collected data during typical weekday conditions and on the weekend. Both customer and reserved parking areas were included in the surveys. The data from the Thursday and Saturday counts was reviewed to determine the peak parking demand pattern for normal operations. The results of the parking utilization survey are provided in the Attachment. The peak normal conditions parking utilization formed the basis for the existing peak parking occupancy pattern. The model was then calibrated to align with these existing site conditions in the month of August, in order to accurately predict parking occupancy during other times of the year. Existing Active Floor Area. The shared parking model utilizes floor area as the metric to generate parking demand for each land use. Therefore, an accurate inventory of usable floor 75A -22