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G?j <br />KEYSER MARSTON ASSOCIATES <br />ADVISORS IN PUBLIC/PRIVATE REAL ESTATE DEVELOPMENT <br />AM Ili u, iN <br />RI \I F.il:\II <br />RI'I)rvl I0I'M[ N I <br />A11011)ARIi HuIliIN? <br />ECONOMIC DI'. VI tol'n11 N I <br />??1 ^: I F<Wt"ISC:U <br />A. I I RKY KI YS1 P, <br />IIMo171YC. KIELY <br />KAI1 EARI1 FINK <br />DIPPII h1. KI IL^1 <br />RI 11) T. KAWAIIARA <br />DAvID Doi /I MA <br />[OSANGtl, <br />K.AiIIIIIN II. 111 AD <br />IAMI i A. RAPI <br />Gikwom D. Soo Hoo <br />K1.V9N E. EN(;,woN <br />IIII.(I L. Rt ,ml 1' <br />l"N% DII t..:., <br />GI.RAI It M. TRIMPI.t <br />PM11- C. MARRA <br />October 31, 2012 <br />Sandi Gottlieb <br />Project Manager <br />City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana, California 92701 <br />Dear Sandi: <br />EXHIBIT A (SCOPE) <br />Keyser Marston Associates, Inc. (KMA) is pleased to submit the following proposal to <br />provide selective financial consulting services to the City of Santa Ana (City). <br />Specifically, KMA is proposing to provide as-needed services related to the proposed <br />development of approximately nine acres of property, owned by the City and the <br />Housing Authority of the City of Santa Ana (collectively referred to as the "City Site"), in <br />the vicinity of the Santa Ana Regional Transportation Center (SARTC). At a future date, <br />the County of Orange (County) may agree to combine 11.5 acres of County owned land <br />(County Site) with the City Site to create a consolidated development site. <br />The following proposal is organized as follows: <br />KMA's understanding of the assignment is described. <br />2. A summary of KMA relevant qualifications is provided. <br />3. The scope of services being proposed by KMA is identified. <br />4. Timing and budget estimates for the proposed scope of services is provided. <br />BACKGROUND STATEMENT <br />Over the past several years, the City has undertaken transportation planning and master <br />planning studies for the 94-acre Station District, which includes the City Site, including <br />the SARTC. These studies provide conceptual visions for the mix of commercial <br />development that could potentially be undertaken in the general area. <br />500 SOUTH GRAND AVENUE. SUITE 1480 > LOS ANGELES, CALIFORNIA 90071 > PFION E 213 622 8095 > FAX 213 622 5204 <br />W W W. KEYS E RMARSTON.COM <br />8OA-21 <br />KMA Proposal 10-31-12; KMA:KHH <br />99900.900