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Sandi Gottlieb <br />City of Santa Ana <br />October 31, 2012 <br />Page 4 <br />An engagement that is particularly pertinent to this proposed assignment is KMA's <br />financial consulting services to the Grand Avenue joint-powers authority comprised of <br />the Los Angeles Community Redevelopment Agency (CRA/LA) and the County of Los <br />Angeles. The Grand Avenue project includes properties owned by County and the <br />CRA/LA. KMA assisted in the developer solicitation and selection process, and <br />participated in the negotiations for the implementation of this major mixed-use project. <br />Market Feasibility Assessment <br />KMA undertakes real estate feasibility studies to help clients identify the demand for a <br />variety of land uses. These analyses represent an essential component in a client's <br />strategic land planning process. Specifically, the Los Angeles office has prepared <br />numerous commercial, industrial, retail and housing market opportunity assessments, <br />and has assisted public agencies in the identification and implementation of mid- to long- <br />term implementation strategies. Many of these analyses have been conducted in <br />support of specific plan activities. <br />Project Financial Evaluation <br />KMA's expertise in pro forma analysis has been employed by clients to evaluate the <br />financial feasibility of a wide range of projects. Financial feasibility analysis provides <br />clients with a clear perspective on private sector development economics for proposed <br />projects. This service is a key factor in identifying the need for, and extent of, public <br />investment. Land uses within our expertise include a variety of transit-oriented regional <br />and local uses, as well as hotels, office, retail, industrial, market rate and affordable <br />residential, and entertainment-oriented sports and convention centers. <br />KMA advises clients regarding financial structuring utilizing its expertise in the <br />deployment of public revenue funding sources. These sources include Mello Roos <br />financing, parking revenue bonds, Certificates of Participation, Section 108 loans, <br />Brownfield Economic Development Initiative (BEDI) and other grants and loans, <br />including the use of developer advances. <br />Fiscal Analysis <br />Fiscal Impact Analysis <br />KMA has developed extensive experience in fiscal/economic impact analysis, <br />specifically in the assessment of revenue and cost impacts to public entities as a result <br />of proposed development or implementation plans. KMA's analyses evaluate both <br />annual and capital public revenues and compare them with the service cost impacts. <br />KMA Proposal 10-31-12; KMA:KHH <br />99900.900 <br />8OA-24