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Conditional Use Permit No. 2012-07 <br />May 22, 2012 <br />Page 2 <br />The project seeks to display and store alcohol on a store shelf, scold-case display, and rear <br />storage area in accordance with Police Department regulations. The store shelf and cold-case <br />displays containing the alcohol will be towards the rear of the stare. The shelf display will be 1.5- <br />#eet by 3-feet in size; the cooler display area will be 2-feet by 10-feet in size, and the rear cooler <br />storage will be 2-feet by 12-feet in size, for a total of 48.5 square feet, representing less than t'~ve <br />percent of the stare's gross floor area. The store also proposes 24-hour operation, for which an <br />after hours conditional use permit is being processed concurrently with this application (Exhibits 3 <br />and 4}. <br />The applicant is also applying for a Conditional Use Permit to allow the store to operate 24 hours. <br />Due to the fact that applications for ABC licenses, but not for after-hours permits, are heard by the <br />Zoning Administrator, a separate public hearing has been scheduled with the Planning Commission <br />to consider the request for the after-hours CUP. The sale of alcohol combined with the after hours <br />operation are part of the company's business model, and the applicant has indicated that they would <br />not occupy the space without approval of both the alcohol and the after hours conditional use permit <br />applications. <br />Project Background <br />7-Eleven Stores, Inc. is aglobally-recognized convenience store chain. The company operates <br />approximately one dozen stores in Santa Ana, which range in size from 2,400 to 3,000 square <br />feet. These stores offer a full range of items typically found at a convenience store, as well as a <br />large prepared food and beverage section. The company operates as a franchise, and the <br />proposed store at 1441 West MacArthur Boulevard would be this operator's first location in Santa <br />Ana. <br />General Plan and Zonin Consistent <br />The parcel is located within the General Commercial (C-2) zoning district. C-2 zones allow for <br />retail and service uses such as 7-Eleven stores, making the proposed use consistent with the <br />zoning code. <br />The General Plan land use designation for the site is General Commercial (GC}. Such land use <br />designations are designed to provide retail-oriented uses along the City's commercial corridors, and <br />to accommodate major development activity. The project site is consistent with this General Plan <br />land use designation. However, the resulting over~concentration from the proposed alcohol <br />license is inconsistent with multiple policies of the Land Use and Economic Development element <br />of the General Plan. These include: Land Use Element Policy 2.9, which supports developments <br />that create a safe and attractive business environment; Economic Development Element Policy <br />4.5, which discourages making land use decisions based purely on fiscal considerations; and Land <br />Use Element Policies 5.1 and 5.5, which discourage projects that are not compatible with <br />surrounding land uses and have the potential to negatively impact quality of life. Further details are <br />provided in the Project Analysis and Findings of Fact sections, below. <br />