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FIRETEC USED APPARATUS SALES-2012
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FIRETEC USED APPARATUS SALES-2012
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Last modified
12/17/2012 1:52:21 PM
Creation date
12/17/2012 1:51:32 PM
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Contracts
Company Name
FIRETEC USED APPARATUS SALES
Contract #
A-2012-195
Agency
FINANCE & MANAGEMENT SERVICES
Council Approval Date
9/17/2012
Expiration Date
9/16/2013
Destruction Year
2018
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4. Account Management: <br />Barbara Baumann, Principal, will be key contact on the overall account <br />management. Jennifer will handle the transferring of funds from the sales <br />of the apparatus. Brief resumes above. <br />Firetec is a marketing firm, catering to the very specific niche market of <br />fire departments and ambulance squads. To reach these clients, we <br />employ the following methods and professionals: <br />1- CATALOG: Production and mailing of a Used Apparatus Catalog <br />(enclosed) which is mailed nationally. Firetec is the only used fire <br />apparatus company which publishes its own product. This is <br />produced by a graphics design professional who has been working <br />with us for 15 years. <br />2- ADDITIONAL PRINT: Supplemental regional and national print <br />advertising as deemed appropriate. <br />3- WEBSITES: Firetec owns 13 fire-reiated domain names which feed <br />into our main websites of usedfiretrucks.com and Firetec.com. <br />4- INTERNET MARKETING: Firetec contracts with a "Google Ad Ninja" <br />who produces sponsored Google ads, bringing buyers to our <br />website (s) . <br />5- TECHNOLOGY: Firetec contracts with an• IT professional who transfers <br />apparatus inventory updates directly from our desktops to the <br />websites within minutes. This means that buyers get real-time <br />updates on new listings and price changes and keep coming back <br />to see what's new. Our website is never stale. <br />6- MOBILE APP: Firetec has the only used Fire Apparatus Mobile APP In <br />the industry. Users may search inventory 24/7 from their iPhone, <br />iPad and Android devices. Users get Instant alerts each time a new <br />unit is listed with Firetec. The app may be downloaded for free at <br />app. fretec. com. <br />7- TRADE SHOWS: Firetec exhibits at major and regional industry trade <br />shows. Our customers know us in person, they trust us, appreciate <br />our service, and seek us out at these events. <br />8- E-BLASTS: Firetec sends a weekly e-blast to notify customers of newly <br />listed apparatus and recent reductions. Our website traffic doubles <br />in the 12 hours following each e-blast. <br />9- SOCIAL MEDIA: Firetec utilizes Facebook, Twitter and Linkedin for <br />networking and enhanced marketing.
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