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Santa Ana, City of <br />Schedule A - Description (continued) <br />Sobriety Checkpoint Grant Program for 2012-2013 <br />MEDIA OBJECTIVES <br />Grant No. SC13385 <br />1. After the statewide kick-off press event, issue a press release announcing the kick-off of this grant, using the <br />OTS kick-off press release template provided by SafeTREC. <br />2. During the mobilization periods (December 14 - January 1 and August 16 - September 2), if an AVOID media <br />campaign is active in the county, grantee should notify the AVOID Coordinator of checkpoint locations, dates and times at <br />least fourteen (14) days in advance of all planned checkpoints. The AVOID Coordinator should issue press releases <br />including checkpoints conducted during the mobilization periods to all major media outlets in the region. <br />3. For each checkpoint operation, grantee should distribute a separate press release using the OTS template provided <br />by SafeTREC unless multiple checkpoints are to be conducted within a seven (7) day period, in which case one press <br />release covering the seven (7) day period that covers all operations will suffice. When using the OTS press release <br />template provided by SafeTREC, grantee should forward press releases, media advisories, alerts and other press <br />materials to SafeTREC concurrently with distribution to the media. If any other press release format or copy is used, <br />grantee should submit the press release to the OTS Public Information Officer at pioRots.ca.gov for his review. Optimum <br />lead-time would be 10 - 20 days prior to the operation. The approved press release should also be sent to the <br />SafeTREC. For post-operational media communications that report the results of checkpoints, grantee does not need to <br />have the release approved by OTS. <br />4. Grantee should use OTS's Tagline "Report Drunk Drivers. Call 911" on all news releases and checkpoint publication <br />materials. <br />5. To use the following standard language in all press, media, and printed materials: Funding for this program was <br />provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety <br />Administration. <br />6. Grantee should issue to the media a post-operational news release reporting the results of the checkpoint <br />(do not submit to OTS media communications reporting the results of checkpoints). Any drug-impaired driving arrests <br />(23152(a)) and other drug arrests (possession, transportation, for sale) made as the result of the checkpoint operation <br />should be incorporated into the post-operational media release. <br />METHOD OF PROCEDURE <br />Phase I: Program Preparation (October 1, 2012 - December 13, 2012) <br />1. Review the contract to ensure compliance with contract provisions. <br />2. Notify the SafeTREC of any changes in contact information. The contract, purchase order number and Fact Blasts <br />are emailed to the contact person listed in the agency application. <br />3. Attend OTS-sponsored "DUI Checkpoints - Planning and Management" eight-hour, POST-certified training by <br />December 31, 2012. <br />4. Plan checkpoint staffing, e.g., supervisors, officers, clerical staff, or community service officers as needed to staff <br />each sobriety checkpoint on an overtime basis. <br />5. Send a written request to the SafeTREC to seek approval of any changes to grant funded work or <br />deliverables. <br />6. Order grant approved checkpoint supplies, if applicable. <br />page 3