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keeping and business practices of persons subject to the disclosure <br />requirement and also to facilitate ease of administration by the collector. <br />(e) Confidentiality. All information received by the collector pursuant to this section <br />shall remain confidential and shall be used solely for the purposes of <br />administering the city's business license tax and shall not be maintained by the <br />city as part of the public record. <br />Sec. 21-16. Evidence of doing business. <br />(a) When any person shall by use of signs, circulars, cards, business letterhead, <br />telephone books, newspapers, billboards, trade publications, electronic telephone or <br />business directories, internet advertisement, or websites, advertise, holdout, or represent <br />that such person is in business in the city; or when any person has registered and <br />published a Fictitious Name Statement registered to an address in the city, or holds or has <br />been issued an active State Board of Equalization Permit, or holds any other active <br />licenses, permits, certificates or registrations issued by a governmental agency (including <br />but not limited to: Federal or State Employer Identification Numbers, or registration with <br />the California Secretary of State as a corporation, limited partnership, limited liability <br />partnership, or limited liability company) indicating that such person is in business within <br />the city, or maintains a post office box under a business name registered to any address <br />within the city, or when any person files federal income tax or state franchise tax <br />statements reporting business income within the city or claiming business office <br />deductions or business expense deductions for a commercially located or home-based <br />business in the city, or gives other evidence of transacting and carrying on business as <br />may be defined elsewhere under the terms of this chapter and such person fails to deny in <br />a sworn statement given to the collector that such person is "engaged in business" within <br />the city, or fails to assert and document that such person is "exempted" or otherwise <br />"excluded" from the requirement to pay a business license tax, after being requested to do <br />so by the collector, then these facts shall be considered prima facie evidence that such <br />person is conducting a business in the city. <br />(b) When any municipal utility records indicate that the occupant of any commercial <br />real estate within the city is a person other than the person indicated by county assessor <br />or county recorder records to be the owner of such property, or when any utility records <br />indicate that the occupant of any residential real estate within the city is a person other <br />than the person indicated by county assessor or county recorder records to be the owner <br />of such property, or when the county assessor or county recorder records indicate that any <br />person owning residential real estate within the city does not claim a homeowner's <br />exemption for said property and receives their property tax notification for said property at <br />another residence location, and such person fails to deny in a sworn statement given to <br />the collector that such person is engaged in the "rental of residential real estate" within the <br />city, or fails to assert and document that such person is "exempted" or otherwise <br />"excluded" from the requirement to pay a business license tax, after being requested to do <br />so by the collector, then these facts shall be considered prima facie evidence that such <br />person is conducting a business in the city. <br />Page 11 <br />11A-13