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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />FEBRUARY 19, 2013 <br />TITLE: <br />AGREEMENT WITH WESTBOUND <br />COMMUNICATIONS FOR READY <br />OC EMERGENCY PREPAREDNESS <br />CAMPAIGN & "IF YOU SEE SOMETHING, SAY <br />SOMETHING" CAMPAIGN <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />? As Recommended <br />? As Amended <br />? Ordinance on 15t Reading <br />? Ordinance on 2nd Reading <br />? Implementing Resolution <br />? Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and the Clerk of Council to execute the attached agreement with <br />Westbound Communications, Inc. for the continuance of the Ready OC Emergency Preparedness <br />Campaign, and, the launch of the "if You See Something, Say Something" Campaign, which <br />primarily serves the Anaheim/Santa Ana Urban Area. These services will be provided for an <br />amount not to exceed $770,000 subject to non-substantive changes approved by the City <br />Manager and City Attorney. This budget includes a ten percent contingency. <br />DISCUSSION <br />The United States Department of Homeland Security has developed the Urban Areas Security <br />Initiative (UASI) funding program. UASI provides funds to local emergency first responders to <br />enhance security and overall preparedness against acts of terrorism. The City of Santa Ana has <br />fiscal responsibility for the FY09 UASI grant for the Anaheim/ Santa Ana Urban Area which <br />encompasses the 34 jurisdictions in Orange County. <br />With oversight by the Santa Ana Police Department Homeland Security Division, Westbound <br />Communications, Inc. will continue to expand and update the current ReadyOC website. <br />Westbound Communications will plan and execute several multi-media events, expand outreach <br />into social media venues, and continue to support the core advisory and business partnership <br />group. The goal of this agreement is to continue encouraging Orange County residents to <br />become prepared, aware, pro-active and involved in their personal and community safety plans. <br />Additionally, Westbound Communications, Inc. will create and launch a parallel campaign using <br />the branding and consistent messaging of the State of New York Metropolitan Transit Authority's <br />"If You See Something, Say Something" campaign. This will include creation and launching of <br />a micro-site, social media venues, public event outreach, and materials. <br />25A-1