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and business practices of persons subject to the disclosure requirement and also to facilitate ease of administration by the collector. (e) Confidentiality. All information received by the collector pursuant to this section shall remain confidential and shall be used solely for the purposes of administering the city's business license tax and shall not be maintained by the city as part of the public record. Sec. 21-16. Evidence of doing business. (a) When any person shall by use of signs, circulars, cards, business letterhead, telephone books, newspapers, billboards, trade publications, electronic telephone or business directories, intemet advertisement, or websites, advertise, holdout, or represent that such person is in business in the city; or when any person has registered and published a Fictitious Name Statement registered to an address in the city, or holds or has been issued an active State Board of Equalization Permit, or holds any other active licenses, permits, certificates or registrations issued by a governmental agency (including but not limited to: Federal or State Employer Identification Numbers, or registration with the California Secretary of State as a corporation, limited partnership, limited liability partnership, or limited liability company) indicating that such person is in business within the city, or maintains a post office box under a business name registered to any address within the city, or when any person files federal income tax or state franchise tax statements reporting business income within the city or claiming business office deductions or business expense deductions for a commercially located or home-based business in the city, or gives other evidence of transacting and carrying on business as may be defined elsewhere under the terms of this chapter and such person fails to deny in a sworn statement given to the collector that such person is "engaged in business" within the city, or fails to assert and document that such person is "exempted" or otherwise "excluded" from the requirement to pay a business license tax, after being requested to do so by the collector, then these facts shall be considered prima facie evidence that such person is conducting a business in the city. (b) When any municipal utility records indicate that the occupant of any commercial real estate within the city is a person other than the person indicated by county assessor or county recorder records to be the owner of such property, or when any utility records indicate that the occupant of any residential real estate within the city is a person other than the person indicated by county assessor or county recorder records to be the owner of such property, or when the county assessor or county recorder records indicate that any person owning residential real estate within the city does not claim a homeowner's exemption for said property and receives their property tax notification for said property at another residence location, and such person fails to deny in a sworn statement given to the collector that such person is engaged in the "rental of residential real estate" within the city, or fails to assert and document that such person is "exempted" or otherwise "excluded" from the requirement to pay a business license tax, after being requested to do so by the collector, then these facts shall be considered prima facie evidence that such person is conducting a business in the city. Ordinance No. NS-2841 Page 11 of 29